Ask HN: Review my startup, BeautyBloc.com

We're positioning BeautyBloc.com as the "Groupon for beauty products and services." The idea is that by being more targeted, we will get higher quality customers for our merchants and also provide deals that are more relevant for the our opt in subscribers. Would love to get any and all feedback you may have on the business model, the best way to merchant leads, drive traffic to the site, the site itself, etc.!

Thanks so much!