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FWKevents

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I am an inveterate start-up entrepreneur. My biggest "start-up" accomplishment to date was starting a photography/videography studio in Philadelphia in 1999 from $0 and taking it to $500,000 in revenue every year for nearly 20 years, in a highly competitive field. My latest start-up is an offshoot of my experience in the events industry. I have an online marketplace in the events industry, EventNation.com. It's a way for event planners of small meetings - which is 62% of the $3 billion a year US events industry - to quickly find appropriate venues and vendors. There are also local networks that those planners can join for education and support. "Come for the tool; stay for the network." is our philosophy. Additionally, I have a passion for Web3. I recently sold NFTs of images I photographed of Nirvana in 1991. The project was covered in major mainstream media publications, and I was interviewed on national news outlets, Newsy and Cheddar News. I really believe in the space, and hope that more games and NFTs will be built that will appeal to women and girls.

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Hi! I'm pre-revenue but there's a buzz in the corporate events industry about my AI Agent MVP. Who do you recommend to help me get my slide deck and financials ready for fundraising? What is the best way to fundraise for seed capital when pre-revenue? Family Offices in the Middle East (because the US is sluggish on startup investing right now)? "Go Fund Me" type sites for B2B products? Something else?

[dead] 8 months ago

SOLO FOUNDER; OVERWHELMED, BUT ON THE BRINK OF SUCCESS AFTER THREE YEARS You are coming in to the organization at a fantastic time. There is a lot of buzz in the events industry about our new AI Agent, GotchaFinder.ai. GotchaFinder, operating on the freemium model, spots hidden fees in dense hotel contracts and advises users what to do about it. Users who sign up for gotchafinder are also signed up on eventnation.com. The business model is to build a community of event planners on eventnation, ultimately selling event vendor and venue subscriptions on the back of that success. We are 6 months away from a traunch of seed funding, with the goal being sale of the company within 5 years. You would be working 2 hours a day as a community manager and a social media marketing person. You would work for equity. Upon sale of the company, the estimated value for the hours you accrue in 2026 will be between $50/hour to $100/hour. Please contact founder, Faith Keiser, at info@eventnation.com to apply and for more information.

Thanks for your thoughtful reply! I agree that being a senior startup founder is extremely efficient. It's also more fun. You just don't care what other people think anymore. Thanks for your reply. Agreed that all the women probably won't be tech founders, and that it may take me awhile to locate them. Thanks again.

I am a professional photographer who began taking photos in the days of film. For point of reference, it was 2007 when I switched from shooting film to shooting digital. When shooting film, I would carefully meter the scene, make sure the proper lens was on the camera, compose, shoot, take the completed roll of film to the lab and.....wait. One week to ten days.

Today's cameras embedded into this mini-computer/talisman we carry around, that we insist on calling a "phone", are incredible marvels of modern engineering. So incredible, that people are tempted to document everything through them, until it seems like "me" is the image that is projected to the world, not the identity you share with intimates.

You're not limited to reducing the complicated, dynamic aspects that define "you" to the flat, small image that comes from the camera that comes with your phone. You're welcome to pick up a Nikon or a Canon camera at any time, and see how much richer life looks through its horizontal frame that adheres to the golden ratio.

I have such mixed feelings about cancer research. I don't often share this, because gifting cancer non-profits with lots of money is considered heroism of the first order in our society. When I read of these large gifts, I can't help but think about a purely economical model of human generosity. How many lives will be saved with this large gift, vs. how many lives could be saved in the developing world with the same amount of money? It makes me cringe every time to think that all lives are not valued equally. Otherwise the gifting of large sums of money to possibly save people at some point in the future, who have enough money to afford expensive cancer treatment vs. definitely, absolutely right now saving large numbers of people who have no potable water, little sanitation and need basic care like vaccines and public health education.

Try artists' studios. There are buildings that rent reasonably priced spaces meant for making art, but they are private yet in a building with funky, creative people, so that environment might suit you. Good luck. I have often thought of starting an AirBnB-type marketplace for just such an office as you are looking for. Especially post-pandemic, there are so, so many offices with empty desks.

It strikes me that you're very clear on the problems with each person. That's a good place to start. You're not confused as to the problems. I would have coffee with each of them, and give each person concrete examples of where you think they failed the mission, and why. Speaking of mission, does your team have a mission statement? I know this sounds like it doesn't matter, but they're truly amazing. Get everyone together to come up with a mission statement, keep repeating it, and let everyone know that everything they do every day has to contribute to the core mission. If it doesn't add anything to the core mission, then don't do it. There are so, so many distractions. I don't know how anyone in Gen Z gets any work done, frankly. I'm in middle age, and our brains are wired in a quieter, pre-social media fashion that allows for more clarity of thought. I am not saying this brag, but really to say it's something that needs to be studied now that Gen Z are taking critical positions in the workforce.

This is not an either-or question. Start-ups are a "fast and furious" game, so you can go in and out of them. Successful start-ups only last for 5-10 years before exit, and unsuccessful ones last for even less time. I'm in late middle age. I've decided to found another start-up after a long period of stability while I got married and raised 2 children. During this period of "boringness" I made money so that I don't need a "friends and family" round, since I have the money myself to get the new business off the ground. Additionally, I developed skills that will make me much more likely to be a success at the start-up, since I know better what problems exist in my industry and have some ideas about how to solve them. The period of "boringness" will go quickly, especially if you have children, and will make you a much more effective start-up co-founder later on.

Thank you for your honest question. The short answer is yes. The more complicated answer is I know I'm doing small things to ameliorate inequalities in my corner of the world, so I feel I'm doing something in a world where injustice will, unfortunately, probably always exist.

An example: I used Google's "black owned business" feature to hire an African-American handyman from another part of the city. I gave him the time and money he needed to figure out how to re-do my bathroom, even though it was the first time he'd done such a complicated renovation. He was slow, and made some mistakes. My patience and ability to see past the mistakes will help him move from handyman to contractor.

I used to be among the class of people who work hard for little pay before I opened my own business. I always maintained my dignity. By not falling into self-pity or complaining, and working with others in politics and the community to right injustices, (when I could find the time-- being poor is time-consuming) I felt empowered despite my low station in life at that time. So the poor can be noble at heart, and that can sustain through the many indignities of their condition.

This is not meant to let the well-to-do off the hook. For years I had a business that catered exclusively to the wealthy. It was common for me to have clients with an insular self-centeredness and entitled attitude.

Since you recognize inequality and injustice, you are already way ahead of the wealthy people I dealt with regularly. It may make you feel better to take action on those feelings in small ways or large ways, such as through volunteer work with refugees or the poor.

I concur with others that this is the "new normal." My husband is a cybersecurity professional. He says that in the past few years, hacking for personal information has gotten to be such a "normalized" business that hackers now purchase "off the shelf" hacking software that even comes with customer service support tickets! So it's opened up new opportunities for those with no programming experience. You can see how out of control this could get, and quickly.

What steps do my husband and I take, considering the risks that our personal information is probably already "out there", maybe dozens of times? The same as you - freezing credit at all 3 bureaus, using 2FA, using unique, hard-to-guess passwords that are updated on the regular, and being careful about what you send through gmail. I use mega.co.nz to store all personal documents, since that cloud service has encryption. So far, so good. My identity has not been stolen nor my bank or credit hacked.

-- Limit your time on social media to 20 minutes or less a day (LinkedIn/Facebook/Discord use that's related to work is an exception.) No studies exist yet to support this hypothesis, but it's my observation that longtime exposure to social media impedes overall focus.

-- Limit your TV watching to one or two hours on the weekends, per week

-- Limit video game use to one or two hours per week

-- Find an activity you like to do "offline" that you can do regularly such as walking, yoga, biking, etc, and do that more often. It will clear your mind and bring you back to center

-- Wake up early and try to accomplish something significant before 8am

-- Be kind to yourself when you lose focus and gently redirect your mind back to your tasks. If you get off track for hours or an entire day, wake up early the next morning and put your best foot forward without dwelling on the day before.

I don't like the title. The author didn't waste the money. He learned a lesson that cost $40k to learn. (Less than many failed start-ups.) He doesn't say what he learned and would do differently next time.

It seems to me this is a classic case of spending too much on the tool and thinking that users will just somehow come. Too much on the tool; not enough on the marketing. A more streamlined MVP would have sufficed to see if there was a product/market fit and to figure out how to monetize it.

Software that would be attached to your crypto exchange, and would easily and quickly figure out the tax reporting and implications of each trade or purchase for you personally. Also - Parth Balla here on YC already has this - a nickname feature for your crypto wallet to make sending money more certain and less of a hold-your-breath and hope you didn't get a number wrong moment

This is why I use mega.co.nz for all the sensitive files of my business. Google and Dropbox get the files that I wouldn't mind if they were on a bulletin board. But this is not a common practice, and the risks aren't well-known by users.

I agree with you, but, unfortunately, research shows that only 5% of customers care that their privacy is being sold off. The rest don't care. Accuweather, for instance, (which is so lousy with ads that it compromises the experience of using the app,) offered a deal where you could pay $5/year and not be tracked or have ads. I took advantage of the offer. But so few others did that Accuweather cancelled the service. I guess it wasn't worth their trouble to keep track of who had paid and so didn't get ads for less than 5% of their users to sign on.

I agree. I'm still "pre-money" in my start-up, so not making money at the moment, but I always have an agenda of things I want to accomplish to move the ball forward. Under these conditions, if anything else gets done outside of my agenda, it's got to be scheduled. It does seem off-putting to some people. For instance, I volunteer at some community groups, and people I meet there can sometimes make the assumption that I'm being stand-offish when I whip out a schedule on my smartphone just to have a short chat or to do a volunteer task, especially since it seems to them like I'm "not working". I just have a lot of competing priorities and have learned that I must be true to my own goals first, or risk losing sight of those goals.

I wouldn't dismiss the domain brokers ideas but wouldn't be too caught up with them, either, unless you have tried it yourself first. There are domain auction sites. You might start there with a handful and see how it goes. I get solicited all the time for domain names that brokers think I might be interested in due to my industry. But I've already established a reputation with the brands/URLs I have, so I'm not in the market. The people to solicit are those who are formulating a brand strategy but need a catchy name. Those people are hard to find You would have to know what people are thinking when they are CONSIDERING starting a brand. Here's a place to get started with a few and see how it goes: https://themeisle.com/blog/premium-domain-name-for-sale/

Please try Codependents Anonymous. You may think it doesn't relate to you, but if you suffered through 10+ loveless years and now can't yet recover, you'll see that the meetings probably resonate with you. There are free Zoom meetings. Best wishes you.

This sounds trivial but it's such good advice. When you're young you don't want to be seen wearing hearing protection. I was a pop music critic when I was younger, and only wore ear protection a little more than half the time I was at a loud concert, which was often. Now I have tinnitus in my 50s. Don't be afraid to look uncool. The orange, tapered ear plugs are the best. Get them on Amazon. They're often not sold in drug stores.

Great advice - all of it. I like that you included how you dress matters, along with being nice and having empathy! :) I've learned this, too. Unless you're a billionaire who can get away with a hoodie and socks/sandals as a work outfit, dressing to aim for the level you want to achieve is always a good strategy. It will make you stand out in people's minds. Just like you can't see the outside of a house when you're living inside it, you can't see the impression you're making on others and how much of that is visual. It's probably more than you think.

I concur with all these points, but especially about money broadening your horizons. I thought in my twenties that money didn't matter. I learned as I got older that accumulating money is your personal freedom. A life without money is a life without nearly as many possibilities or personal power.

    I wish I had realized my value as an entrepreneur. Entrepreneurship provides tremendous value to society. While government gets gridlocked and seems incapable of providing even the simplest answers to human problems, entrepreneurship is solving human needs and providing value at a very fast pace. So many tools are available to ordinary people for free, that used to be 
expensive. Before the internet and the explosion of tech entrepreneurship, GPS systems once cost $400. Dating services with a human matchmaker once cost $2000. A file sharing system like Dropbox or Google would have taken a mainframe and a staggering amount of money to build just for a small group of people. Now all of these things are FREE to anyone who wants to use them and has a smartphone. And it shows also in the level of education and advancement I see among young people. The whole level of discourse is much higher-level than it was in the 1970s due to the sheer amount of information available to anyone with a smartphone or a laptop. Entrepreneurs are the people who make their own "luck," and shape their own destinies. And they do it all just by refraining from watching much television, TikTok/Snapchat, or playing too many video games, being efficient in their personal spending, and buckling down with commitment and vision to an idea to solve a human problem. They are the butterflies of the world - flying above a world of ordinary insects. On a darker note, however, I have had the sobering realization that we influence each other. It's imperative to avoid too much contact with negative or manipulative people. The people who are the best at manipulating others are the ones who seem the most charming or persuasive at first. Some can even be "pillars of the community" types and spout the importance of doing good for others, or having an advanced progressive political philosophy. These are the hardest to spot. They can worm their way into your life, and slowly take control over your way of thinking about things, until one day you wake up and wonder how you got to where you are. Red flags to look for are someone who makes subtle attempts to separate you from friends or family, and/or criticizes things about you that others let slide. I'm not talking about helpful, constructive criticism, but the kind of insidious criticism that sticks in your head, but does you no good. Avoiding such people can honestly mean the difference between you being able to build the future and being kind to yourself, or getting sucked into a vortex and not being able to save yourself, let alone build anything for others. It's super important to be aware of and avoid such people.

Yes, I live in Pennsylvania. My husband and I are some of the very lucky ones, but there are many areas of the state that are just cataclysmically destroyed by economic hardship. Some people have no remote hope - ever - of doing a tech job, and need to do manual labor. These people vote, they are proud people, and they are ready to believe ANYONE, no matter how crazy, who will tell them that their precarious and depressing life situation is not their fault. This is how we got into our current political situation.