I think this is a good moment to bring up a question I was thinking on earlier today.
In a world where agents are searching, building, and signing up for services, how do you advertise your product?
And not just advertise in traditional sense (ads in ChatGPT), but general marketing and awareness of what you're offering. Google search ads? Agents aren't using Google. Launch on Reddit for humans and hope your post gets scraped? Write up a bunch of marketing blog posts and wait for LLMs to ingest your content and have it feed into the next generation of models?
I honestly didn't quite know. If I were to launch a product today, I'd want it to be agent focused. But then how do you tell them about your product? Do these ChatGPT ads get returned if Codex does a web search? Is that good? Bad?