Increase Signups by Adding Video to Your Page

http://www.abtests.com/test/38004/landing-for-geomoto

by dcancel • 17 years ago

27 15 17 years ago

yannis• 17 years ago

This is especially interesting for me (because normally I am put off by video), do you think is because the video highlighted the installation procedure better or do you think generally people prefer video?

dcancel3• 17 years ago

I think it was because the video helped the user understand the product better. All about education.

josefresco• 17 years ago

Is the form for trials or paid customers? Seems the form is for trials which effects only the # of trials which was only marginally higher. What is the process to convert from trials to paid and is the video really the cause in the massive jump?

There were also other small subtle changes like the addition of "Request Instant Price Quote" headline etc.

dmix2• 17 years ago

Those small changes can be significant.

A/B tests need to be as specific to one adjustment as possible.

I've noticed flaws like this many times on ABtests.com. But I guess they are like any war stories, its the overall idea that counts not the details.

dcancel3• 17 years ago

Appreciate the feedback. Would love to make our site better, any suggestions would be very much appreciated.

What are the primary flaws you're seeing?

harrybr• 17 years ago

The heading is rather misleading. It actually should say "Some site somewhere increased sign-ups by adding video to their page. You may or may not get the same effect, depending on a vast myriad of factors." But I guess that's not very catchy is it.

brown9-2• 17 years ago

I seem to remember a very similar posting from abtests.com last week. I would hope that people don't expect that you can magically copy the results of someone else's A/B test to your own domain.

briancooley• 17 years ago

I am sure they do. Ever since the "You should follow me on twitter" post (http://www.abtests.com/test/19013/other-for-dustin-curtis), I see that phrase everywhere.

It could just be that I am noticing the phrase since I read about it, but it would be a strange coincidence to see the exact wording so often.

dcancel3• 17 years ago

You are absolutely right. You cannot expect to be able to replicate someone else results. Results are very dependent to your business and context.

We at ABTests.com are simply trying to get more people to incorporate A/B Testing into their development process.

Thanks for the feedback, we appreciate it.

aaronsw• 17 years ago

The Obama people, in a much, much bigger test, found that having a video on their splash page decreased signups.

carbocation• 17 years ago

Is this (esp the embedded video) the reference for your statement? http://websiteoptimizer.blogspot.com/2009/11/new-video-how-w...

wgj• 17 years ago

The lesson in A/B testing isn't to find magic bullets in other people's results. It's to actually do A/B testing. If you could generalize from other people's results, you could just catalog what works and be done. It doesn't work that way.

cd34• 17 years ago

How was the testing done? Every other pageview delivered over a 7 day period had the video?

If you tested by running one for 7 days and the other for 7 days, there are numerous other possible factors. Even the comparison of Friday versus Saturday traffic could have enough variation on a small sample to skew results. Internet congestion might have slowed the site down during one test, awareness might predispose people to be more likely to convert beyond trial or even the fact that the video version renders more quickly to the surfer proving that html design and page render time may have been the deciding factor. I didn't see any mention on the site how the trial was actually conducted, but, based on the other test results, I don't see enough isolation of variables to decidedly say the video was the sole factor.

Increase Signups by Adding Video to Your Page

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