Textio: Predict based on your job ad how well you can hire

by shalmanese • 11 years ago

79 34 11 years ago

im building the The Global Comouter Employer Index at http://www.warplife.com/jobs/computer/. not really global yet but look at seattle or portland.

i link directly to the careers pages of each employer's website, like http://www.google.com/jobs/

but a common problem is that companies advertise on job boards but not on their own sites. sometimes, even if i do i cant find the link.

sometimes i can google it.

dangero2• 11 years ago

Interesting I wonder where they got their dataset from.

shalmanese3• 11 years ago

I had the same question. If they truly have job ad & outcome data from 10,000 companies, I feel like they could build a lot more interesting things than a fancy word processor.

dangero2• 11 years ago

One thought I have of where it might come from is some other job sites list how many people applied for a particular job. If they scraped that information plus the job posting they could gather this type of data pretty quick.

meeks• 11 years ago

I just did the free trial and pasted in a current JD I have on some job boards. The user interface is nice and easy to use. I like that I was able to make updates and it would show my improved score in real time. However, now that I have improved one of my JDs, I will use that knowledge to improve the rest. So I feel like I have received all the value already present from the product. I'm not sure there is enough of a draw to spend $99 a month to check the content of my JDs. Also, I wish that it would give me suggestions for female oriented phrases as my JD uses 100% male language. I can't just come up with female phrases, I'm a guy! Overall, I like the product and I wish overall it had more advice to give in helping improve my recruiting process.

shalmanese3• 11 years ago

Yeah, but if each job ad is costing you, conservatively, $10K in time, labor & recruiting costs to fill, are you really going to quibble over $99 a month? Even if it can only improve the ad 1%, it still seems worth it.

dasil003• 11 years ago

Not for large companies, but for startups this type of mentality is dangerous, not because of the $100 per se, but because all these little things add up quickly to a big burn rate.

choppaface• 11 years ago

I wish recruiters would use this to revise their InMail messages... if they saw their whole email highlighted in red "very negative, corporate jargon" perhaps there would be fewer spammers out there.

peteretep2• 11 years ago

I have access to and have been performing detailed analysis of a much much larger data set than they have access to. Location, salary, which job boards you use, and how high you come up in the rankings of which job boards you post to will have an effect that absolutely swamps their "magic number".

When someone has a proprietary number that they show you to describe something - "Textio Score", "KLOUT NUMBER", etc, you're being sold snake oil.

Don't waste your money.

atomatica• 11 years ago

Where can we find your snake oil-free alternative?

peteretep2• 11 years ago

Commercial hiring trend indicators

habitue• 11 years ago

There may not be an alternative, but that doesn't mean it isn't snake-oil. (It doesn't mean it is either. Those two things are independent)

But, what he's saying has a good point, whether or not textio is snakeoil: it's better to have numbers other people can compare to, even if the method for determining those numbers isn't made public.

danshapiro• 11 years ago

I was a beta user, and am now a paying customer.

I was skeptical when I started using the product; I've been hiring for nearly two decades and figured that the company's algorithm wasn't going to be able to improve on my experience. Now I'm pretty sure I was wrong. The suggestions make sense and are, for the most part, clearly improvements. I've had readers look at "before and after" without knowing which is which and they uniformly prefer the "after".

I strongly recommend trying the free trial out, if it's still available, and seeing for yourself. I find it well worth the $99/month.

Peroni• 11 years ago

The only differences I can find between this and http://gender-decoder.katmatfield.com/ is that it highlights spelling errors and repeated words.

Not sure how you can justify $99p/m when there are plenty of tools that do the exact same job for free.

sleepychu• 11 years ago

Are you aware that your front page has "more women will apply" highlighted in a colour that looks almost identical to your negative highlight? I only saw the difference when I looked at the images full res.

suttree• 11 years ago

"Good use of bulleted lists"

Sigh.

koddi2• 11 years ago

Here is what our listing looked like before Textio, with a ~40ish score on their scale:

https://gist.github.com/enndott/3770037233b854a810f1

Here's what it looks like after, with an 83:

https://gist.github.com/enndott/3fdb88ddf955363ad2da

Mostly turned we statements to you statements, softened some language (should vs. must,) went a little more gender neutral (premier vs. top tier,) and added an equal opportunity statement. It is recommending to use longer sentences and add more you statements to improve further. Thoughts?

FLUX-YOU• 11 years ago

You will work on a team smart, experienced, motivated, and ambitious

Just a heads up on this sentence

koddi2• 11 years ago

The blinders must have been on... fixed & thank you :)

donasarkar• 11 years ago

I'm a writer and consider myself to understand people pretty well, so I didn't think I'd benefit. Lo and behold, my JD scores were 80ish. Not terrible, but room for improvement. I re-wrote 5 of them using the tool and not only were they so much shorter and more compelling, but I got many more applicants from a bigger pool w/o having to use a headhunter (which is a huge cost savings by itself). We are now using this to re-write all of the JDs in my bigger org.

One other thing I'm going to do is use the tool for a bunch of our website copy. That's not quite the same as JDs, but I do want to understand the "tone" we're using.

Totally worth the $99/month.

normloman• 11 years ago

Presumably, a sexist hiring manager could use this to craft a job ad that only appeals to men.

But this will almost certainly do more good than harm.

scottfr• 11 years ago

I wonder what the legal implications of having a "gender bias" detector are.

If you use Textio and publish a job description with the gender bias anywhere other than 0, doesn't that open you up to gender discrimination claims?

rjaco31• 11 years ago

You can always argue that you honestly felt that your version was less gender-biased & that you disagreed with Textio on that particular example.

zucchinis2• 11 years ago

I find the categorization of masculine and feminine words in this tool to be very presumptuous.

This is what I got from a few random JD samples.

Masculine Words - manage - manages - under pressure - best-in-class - whatever it takes - drive to - exhaustive - overseeing

Feminine Words - community - interpersonal - be part of - serves - strive - care - encourages - connection - helpful - comfortable

Isn't this just enforcing false assumptions about gender differences rather than preventing gender bias? Who is to say that women don't want to oversee, manage, or have the drive to be the "best-in-class"? Who is to say that men aren't interested in fostering community, working in teams, being helpful and caring?

zer002• 11 years ago

http://www.fortefoundation.org/site/DocServer/gendered_wordi...

Pretty interesting study that proves that gendered wording of applications actually makes a significant difference in the gender ratio of folks who apply. The gender biases we've been socialized with might be false assumptions many times, but it's still the programming many people operate on.

zucchinis2• 11 years ago

This is a really interesting study. But I wouldn't assume correlation implies causation here. Just because there are more male or female applicants to job postings that contain specific words does not mean the words themselves are attracting certain types of applicants. Many of the masculine words are words associated with higher-level management and higher pay jobs. There are less women who make it to this level so naturally there are less women applicants to these types of jobs.

Jobs associated with the feminine words such as "caring" and "serves" tend to be lower-level service-oriented jobs. Women don't apply to these because they are attracted to the words. They apply to them because more women are in the economic position to apply to these jobs over high-status high-skilled jobs because of historical and societal issues. I'm not sure categorizing these words as masculine and feminine is doing anything more than reflecting the existing gender-imbalance in labor although it is interesting to think about how this knowledge could be used constructively.

erikb• 11 years ago

Is there a tool like this for email? I'd instantly use that!

Mahn• 11 years ago

There's Crystal[1], which got some attention on AngelList, but it honestly looks like vaporware to me.

[1] https://www.crystalknows.com/

jkchu• 11 years ago

This is a really cool product, I wonder how easy it would be to branch the software to be used in other areas.

emilyendash• 11 years ago

Yeah, I wonder about the gender discrimination too. So a plurality of men/women, at this point, are more likely to apply if you emphasize certain words. But won't that keep changing? The dataset isn't going to remain static, especially for non-overt language. (Their website mentions women prefer premier to top tier, and I remember reading the same about expertise and specialty).

Most people now get that synergy is a terrible word. But they'll just replace it with something that won't show up on the radar until it seriously starts putting people off. And, if they do have access to such a rich dataset, why not be more precise, as someone mentioned? Find out what kind of listing is most likely to appeal to a networking person who is looking to switch into dev ops.

Textio: Predict based on your job ad how well you can hire

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