Yeah, I wonder about the gender discrimination too. So a plurality of men/women, at this point, are more likely to apply if you emphasize certain words. But won't that keep changing? The dataset isn't going to remain static, especially for non-overt language. (Their website mentions women prefer premier to top tier, and I remember reading the same about expertise and specialty).
Most people now get that synergy is a terrible word. But they'll just replace it with something that won't show up on the radar until it seriously starts putting people off. And, if they do have access to such a rich dataset, why not be more precise, as someone mentioned? Find out what kind of listing is most likely to appeal to a networking person who is looking to switch into dev ops.