Yahoo Brands Flickr; Users Retaliate

http://www.techcrunch.com/2009/09/24/yahoo-brands-flickr-users-retaliate/

by vaksel • 17 years ago

34 30 17 years ago

techcrunch.com

there• 17 years ago

The underlying fact is that Flickr users, many of whom are techy hipsters

awesome journalism

thaumaturgy• 17 years ago

I'm of two minds on that.

At the end of the article, I actually found myself thinking, "Hm, that really wasn't terrible." Then I came here for the comments.

The "techy hipsters" bit really wasn't an egregious journalistic error, but it wasn't real professional either. There wasn't really anything wrong with the article, but you also get the impression that, in terms of writing at least, the folks there are amateurs.

Not that that's a bad thing! Maybe it's unfair of us to hold them to the same standards as, say ... Macworld. ahem ;-)

maukdaddy• 17 years ago

and entirely accurate. See also: Yelp.

neilk2• 17 years ago

There is a difference between people who post reviews or complain on certain forums, and the actual user population.

smokey_the_bear• 17 years ago

I read the first two paragraphs twice trying to figure out who Bartz is. They quoted her twice in the second paragraph, as Bartz, but never said, Carol Bartz, Yahoo CEO. So I looked it up. Bizarre journalism.

DannoHung• 17 years ago

Maybe they should've made a Yahoo logo especially for Flickr. The purple staggered lettering does sort of clash with the blue and red flickr logo.

idlewords• 17 years ago

There's a hilariously detailed 50+ page internal style guide at Yahoo explaining exactly what you can and can't do to the logo. These kinds of decisions go all the way to the top at Yahoo! (exclamation mark obligatory), which says a lot about the company.

TrevorJ• 17 years ago

What's awesome about that is that red was heavily tied into their brand identity and purple came from nowhere and really un-does a lot of the brand equity they have built up.

buugs2• 17 years ago

Good for yahoo, lets see those techy hipsters flock to photobucket where freedom reigns.

lurkinggrue2• 17 years ago

Ummm... I'll stick to Flickr, thank you very much.

buugs2• 17 years ago

I guess there really does need to be a universal sarcasm indicator on the internet.

roc• 17 years ago

Does it even benefit Yahoo to put their finger-prints on Flickr?

replicatorblog• 17 years ago

It does let them show people who say Yahoo is lame, that they do have some "hip" properties, that said, all their best stuff was bought not built. However, I'm not sure most people care except some who read tech blogs.

eli2• 17 years ago

Sure. Companies pay big bucks for branding campaigns because it works.

sachinag• 17 years ago

You know, if Yahoo actually took advantage of the fact that people have multiple accounts on its service, some active (Flickr, Mail), some dormant (delicious, upcoming), and really fucking figured out a coherent user profile strategy, they'd have something.

eli2• 17 years ago

Aren't Flickr accounts already merged with Mail accounts (and the other Yahoo-branded services)?

Skeuomorph• 17 years ago

Yes.

simonw• 17 years ago

This will almost certainly blow over with a week or two. Remember when Flickr added video and there were mass protests?

look_lookatme• 17 years ago

Even more, remember when Flickr transitioned to all users having to log in via yahoo? A month after the drop date, no one really cared.

indiejade• 17 years ago

At least yahoo had the decency to let flickr live at http://www.flickr.com. There's just no escaping the associations of http://picasa.google.com

kscaldef2• 17 years ago

It's been 5 years. I think it's time to let it go.

barredo2• 17 years ago

Just because they changed the logo? It's been a Y! Company for years, it's been yahoo-mail only login for more than a year.

kscaldef2• 17 years ago

I think you misunderstood me. I know well that it's been a yahoo company for years. Nearly 5 years, in fact. I'm suggesting that the people who are still complaining about this need to get over it.

prpon• 17 years ago

May be if Yahoo put up a contest and asked Flickr users to create a logo with Yahoo branding, it would have created a good PR, a better logo and time for Flickr users to digest the fact that this is coming.

alex_c• 17 years ago

Online service makes minor change, users complain. News at 11.

jsz0• 17 years ago

With users like this who needs competitors? It's a bit unreasonable to complain about a company branding a service they own.

tsondermann• 17 years ago

Were it only a logo change, I'd say much ado about nothing. It's the watermark that's raising hackles. TC piece misses this entirely. See here:

http://www.flickr.com/photos/shellen/3951018593/

Yahoo Brands Flickr; Users Retaliate

Related Stories