Two-man start up can't afford chi-chi branding, could use your advice.

We're about to launch our first product, and we got attached to a name we had picked for it early on. Turns out there's another company who goes by that very name, and they also work in the same field that we do. So we scrambled to pick something new.

Our product is a video-based hosted application that organizations can use to train and educate their members. It's more virtual learning than an LMS. Our customers can upload their own training videos, and if they want they can subscribe to packaged content made by professional trainers. Reporting is an important part of our application, and we can accommodate organizations large and small.

Since we're two guys, and neither one of us are experts in the field of naming products, the past 48 hours of creative thinking has left us exhausted. We're left with three potential names, and if we're lucky you'll let us know which one you prefer.

Idea 1: Leaderboard

Leaderboard urges you to reach for the top. A leaderboard inspires competition, aggressiveness, and acknowledges performance. A Leaderboard is physical, concrete and highly visual.

Idea 2: GoldStar

GoldStar is reminiscent of your childhood, when performance was rewarded with gold stars on your homework. GoldStar is also concrete and visual, and symbolizes a reward more than an acknowledgement.

Idea 3: Canopy

A Canopy sits atop of tall trees, and invites you to stand on the shoulders of giants. A Canopy is a place in a forest where life thrives, where collaboration and coexistence is most evident, a safe home for an entire ecosystem. A Canopy is literally where the Sun meets the earth, and a Canopy urges you to reach for the sky.

We'd love to hear your thoughts, suggestions, and other names that come to mind.

Thanks in advance,

Max and Cam from Big Bang Technology in Toronto.