Coke Designs a Friendly Bottle That Can Only Be Opened by Another Bottle

http://www.adweek.com/news/advertising-branding/ad-day-coke-designs-friendly-bottle-can-only-be-opened-another-bottle-157988

by philip1209 • 12 years ago

23 25 12 years ago

adweek.com

diziet• 12 years ago

Clearly the solution is to take two bottles yourself and open them up.

Khaine• 12 years ago

The easier solution is to buy a pepsi instead

mikecb• 12 years ago

Ugh, I'll take the crab juice.

talles• 12 years ago

My exactly first thought.

Kudos for their idea anyway.

arfliw• 12 years ago

If you watch the video, that seems like it would be really hard. Like shooting yourself with a rifle.

ryall• 12 years ago

Beer has been doing this for years

_dztf• 12 years ago

This would be the exact opposite of "buy one get one free" as in "buy two to get one to work". Them geniuses at Coke.

BrainInAJar• 12 years ago

That looked like a college full of 30+ year olds.

atwebb• 12 years ago

Hello fellow youths! Care to enjoy a refreshing beverage? Let's social!

Methusalah• 12 years ago

Socially stunted 30+ year-olds apparently.

foxylad• 12 years ago

Nice ad, dumb idea. One or both bottles will squirt coke out, and unless you were very lucky one would open but the other wouldn't - depending on which seal breaks first.

I'd also be surprised if you couldn't open a smooth coke bottle top, but that needs some research...

StavrosK• 12 years ago

It looks like the top part is a seal that opens to expose the normal cap. You need a second bottle to remove the barrier, and then it opens like a normal coke bottle. I assume it just takes too much torque to twist by hand, but it works fine with the added girth of the second bottle.

asadjb2• 12 years ago

I agree with StavrosK, from the view it seems that the top seal is just another barrier. Once you open that, the normal cap is exposed and you can open it up like any normal coke bottle.

Seems like an excellent conversation starter.

dj-wonk• 12 years ago

Perhaps an unintended fluid exchange would follow?

Zelphyr• 12 years ago

Step 2: Babymakin'

Step 3: Profit*

* This is Coca-Cola so, lets be honest; this step has happened many times already

linker3000• 12 years ago

...can only be opened by another bottle"

Or the cheap plastic gadgets coming to eBay in 10..9..

asadjb2• 12 years ago

It seems like an excellent marketing idea. It might be playing on the fears and insecurities of freshmen, but all in all I think it's a great idea that; if it works like shown in the ad, has great potential.

To me, it seems like a good hack to the normal marketing culture. A hack if you will...

adamnemecek• 12 years ago

Now that's what I call terrible user interface design.

kylerpalmer• 12 years ago

It's not a user interface. It's a story. There's a reason that coke has been around for over a century and nobody has heard of you yet...

ohyes• 12 years ago

I didn't really watch the whole video because it's a coke commercial, but what keeps me from saving the cap and using it to open future bottles?

ericleung• 12 years ago

Why is everyone taking this commercial the wrong way? "dumb idea", "take two bottles", etc. Doubt this is meant to be an actual product to sell. In case you haven't been seen any Coca Cola commercials for the past years, they've always been focused around psychologically attaching Coca Cola and happiness/success/"good times" together.

  Why sponsor sports so much? 
  When your home team won, you had a Coke in your hand.

  Why so much Coca Cola marketing around Christmas? 
  Happy holidays, have a gift from a Coke-loving Santa.

  Why make this bottle? 
  You met your best friend because you guys me through opening a bottle together.

Coca Cola commercials are cute and are designed to play on human emotion. Vending machines that need a hug before spitting out a free drink. Another vending machine on Valentine's Day that only give out drinks to couples that can prove they're a couple.

ballstothewalls• 12 years ago

It would be cool if it was a product they sold though to big conference like settings. I am sure it would be easy to "game" but I bet people would still be thankful for the opportunity to engage strangers. Even if it would be only to show them how to "cheat"!

shirro• 12 years ago

And in the average male dominated technology company it takes on a whole new meaning: "Hey guys, anyone want to touch tips with me?" [Long silence]

derekp7• 12 years ago

Somehow I get flashbacks to Back to the Future II, where Marty buys a Coke and can't figure out how to open it. Coke is just a year early on the concept is all.

ramriot• 12 years ago

Haters need to look closely at the add again.

The bottles are not "opened" by the action of placing two caps together and twisting.

What appears to happen is that a spinning cap placed over the normal cap can be forced to jam against the bottle drip ring by being pushed against a similar cap. Twisting that, breaks the spinner and allows it to be removed. So the drinker can now access the real cap underneath.

Still a dumb idea though!

Coke Designs a Friendly Bottle That Can Only Be Opened by Another Bottle

Related Stories