Justin.tv Signs Deal With Fox, Gets Serious About Copyright Problems

http://www.businessinsider.com/justintv-signs-deal-with-fox-gets-serious-about-copyright-problems-2009-8

by NathanielMc1 • 17 years ago

35 19 17 years ago

businessinsider.com

naz• 17 years ago

I imagine their compete.com graph will look like scribd's after they kill their live sports traffic

paul92903• 17 years ago

Ways to gain traction in the consumer market...

1. Use copyrighted content that is highly sought after. 2. Buy traffic, make it look like ur site is exploding 3. With suspect growth sign partnerships w/copyright

Worked well for youtube though don't think they had to buy traffic 1 and 3 worked really well for them.

Note: not trying to be negative here, just reviewing/studying the rise of various start-ups. How they got to be successful!

startingup• 17 years ago

Exactly the same way I have felt about both Scribd and Justin.tv.

Here is another "algorithm" to gain traction, last seen at Ning: 1) allow adult content - in their case adult oriented social networks 2) gain traction, 3) jettison the adult content to clean up your image.

At least this second algorithm has no legal issues, but third party copyrighted content, I have serious legal/ethical issues with.

I have never understood why Y Combinator never saw that as a problem.

emmett• 17 years ago

Why do you think Justin.tv is buying traffic? It's patently false, so I'm curious where you'd get the impression from.

zzz• 17 years ago

i wish there was a website i could go to and stream every free cable channel at $1/hour. i don't have a tv, but use justin.tv/ustream to watch some sports events...

wmf• 17 years ago

What a deal; in exchange for implementing expensive filtering Fox will allow them to exist.

sjs3825• 17 years ago

I've never understood why broadcasters were against this for live television. The ads are rebroadcast along with the content, after all.

I guess theres the issue that they can't gather statistics on this audience, but still... Shouldn't this type of behavior (rebroadcasting) benefit the advertisers? It's mostly brand-related advertising, after all. And most of these brands exist outside the states...

jonknee2• 17 years ago

It breaks all their content agreements. Cable companies pay billions of dollars to carry content, why would they sit by while some website streams that content for free?

sjs3825• 17 years ago

I agree that it's a problem for the cable companies... But think of the NFL for instance: If NFL was going to look the other way in this matter, what repercussions would there be? Not like the carriers are going to stop carrying NFL content.

utnick• 17 years ago

You are forgetting cable and satellite tv companies. They are going to be mad if you can stream their channels for free without paying the monthly fee.

Also the ads you see in california are different than the ads you see in texas.

sjs3825• 17 years ago

I was specific about live television. To be more clear, i meant live events like sports. When watching sports on TV, 95% (okay, completely made up figure) of the advertising is branding-related. Think Toyota, Chevy, McDonalds. Internet rebroadcasting would benefit these brands as long as the video isnt republished alongside objectionable content...

numbchuckskills• 17 years ago

headline should read: Justin.tv Signs Deal With Fox, Gets Serious about Catering to the 64 People in the World Who Liveblog.

zdwalter• 17 years ago

Justin.tv Signs Deal With Fox, Gets Serious About Copyright Problems

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