We Put Surveys In Our Game and Tripled ARPU

http://cboxdev.tumblr.com/post/64098165154/we-put-surveys-in-our-game-and-tripled

by dshankar • 13 years ago

33 11 13 years ago

cboxdev.tumblr.com

iambateman• 13 years ago

This is cool. Is there a survey-ad-unit company for places other than mobile?

ckelly• 13 years ago

Survata (YC S12) powers surveywalls on publishers like magazines and news sites around the web.

Edit: For disclosure - I'm a Survata co-founder

thesnider• 13 years ago

Google Consumer Surveys: http://www.google.com/insights/consumersurveys/publishers

hfsktr• 13 years ago

I have mixed feelings here. On one hand I like the idea of alternatives to IAP. On the other (if I'm reading correctly) they are putting this on top of the already existing ads/videos ads/IAP.

That they put it next to the IAP makes sense though. The user gets to see the prize (new level) and feels like they saved some money (even if they really didn't).

I learned ARPU = Average revenue per user.

hayksaakian• 13 years ago

What are you doing to improve fill rates?

Maybe the CPMs are so amazing because mostly nobody thinks it's worth it?

I'm really liking everything I've read, but it seems too good to be true right now.

cboxdev2• 13 years ago

PocketPanda is a brand-new company so they're still ramping up their sales side - the fill rate should improve soon.

Given the amount of interest in companies like Survata and Google - mobile consumer research is the logical next-step.

In the end, putting surveys in game seems like the best logical choice with most traffic going there and incentives being aligned well.

sosuke2• 13 years ago

$1 or a survey. I didn't see what a survey was worth though. At $143 eCPM wouldn't that be about $0.143 per survey?

cboxdev2• 13 years ago

Thanks for pointing out that calculation - the $143 figure was calculated from absolute impressions and completions, not unique impressions and completions. With unique figures, the eCPM jumps to $222.50.

The survey was worth $0.25 in revenue per completion (response).

sosuke2• 13 years ago

See that starts to sound pretty darn good.

sprite• 13 years ago

How new is this company? Has anyone gotten paid from them yet? I can see eCPM dropping drastically as more people start to use them.

I'd be interested in trying this out for some of my apps if there is a solid foundation behind this company.

aplatshon• 13 years ago

Foundation is very solid - just raised funds from top tier VCs and the team is experienced. Shoot an email to developers@pocketpanda.co or enter your email at pocketpanda.co/developers. Alamgir (runs the dev network stuff) will be happy to discuss at length and see if there's a good fit.

We Put Surveys In Our Game and Tripled ARPU

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