Stanley Cup (Advertising) Finals - NHL fan demographics and the SC commercials

http://themetricsystem.rjmetrics.com/2009/06/12/the-stanley-cup-advertising-finals/

by clryan • 17 years ago

24 7 17 years ago

themetricsystem.rjmetrics.com

mattmaroon3• 17 years ago

It's Stanley Cup Final (because there's only one final round). The NHL's grammar is much better than the NBA's. They actually call theirs Finals.

ulf• 17 years ago

They play at least 4 games (or 5, given the current situation), maybe that shall reflect in the word. And yes, I am aware that the NHL, too, has a best-of-seven format.

mattmaroon3• 17 years ago

There are up to 7 Stanley Cup Final games (using the NHL's terminology, as you'll note from its logo http://www.motherpucker.ca/wp-content/uploads/2009/05/stanle...). It's still the Final round. In the NBA, there are 7 Finals games (which you'll note from one of their logos http://www.sportslogos.net/images/logos/6/981/full/2986.gif) which is improper grammar.

Not that it really matters, I just find it humorous.

bocajuniors• 17 years ago

But they have some work to do on the semantics. Hockey is an event of the summer olympics:) http://www.olympic.org/uk/sports/programme/index_uk.asp?Spor...

mattmaroon3• 17 years ago

That's field hockey. Ice hockey is winter.

philwelch• 17 years ago

"Potential Customers Reached: Based on this Harris survey which states that 89% of people in the United States have cell phones, Verizon Wireless is reaching at least 4.3 million potential customers. However, this number is most likely higher since NHL fans are younger and more tech savvy (and therefore more likely to use cellphones)."

It's most likely lower because:

1. Many people are locked into cell phone plans with other providers. 2. V-Cast is not a compelling service due to poor price-performance.

sweetdreams• 17 years ago

I'm surprised the average household income of a hockey fan is $89,000. I always thought hockey was a more working class sport. I wonder if this has to do with hockey's gradual southern movement creating a fan base that doesn't mesh with the stereotypical hockey fan.

Stanley Cup (Advertising) Finals - NHL fan demographics and the SC commercials

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