Google Cleans Up Their Logo Design

http://imjustcreative.com/google-cleans-up-their-logo-design/2009/05/23/

by imjustcreative • 17 years ago

10 7 17 years ago

imjustcreative.com

fossguy• 17 years ago

I like their new logos. As everything google does, it is simple and clean.

jeroen• 17 years ago

A direct link to the google blog: http://googleblog.blogspot.com/2009/05/new-logo-look.html

edd• 17 years ago

Interesting bit of story with that:

Doug Bowman (@stop): "Proud of @google for trying a new logo system that @jeromyhenry and I designed and proposed well over a year ago: http://bit.ly/d1Sdc " (http://twitter.com/stop/status/1876443229)

pxlpshr• 17 years ago

too bad they won't change the dated logo they have now. i understand they have "equity" in it but the elementary typography, photoshop beveling, and color palette leaves a lot to be desired.

nevertheless, I really like what Google (and artists) have done with the logo around important events, etc.

zimbabwe2• 17 years ago

I don't get why people don't like the Google logo. It's playful and it's simple. It's a bit childish, but it gets away with that since it appears on a blank white page and so it's not conflicting with any other elements.

I do prefer their white-on-color logo that they use with products like Chrome, though.

pg• 17 years ago

It is playful and (conceptually) simple, but that is not enough to make good design. The Google logo has a lot of problems. The biggest is that they chose a bad typeface for a logo. It's the kind of typeface you'd use to set a page of text; it's too spidery when used for just 6 big letters. Especially with dropshadows.

They also use nasty colors. With the yellow in particular they just couldn't win. To get enough contrast they had to make it a dark, dirty yellow. Whereas the green is shockingly bright-- which makes it look like different parts of the logo are in different light.

In sum: bad shapes and bad colors. Graphically, everything's bad about it.

(Yes, Google is a very successful company. But not because of their logo.)

Google Cleans Up Their Logo Design

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