What would you do with the domain topthat.com

I own the domain topthat.com. I built a competition network on it but have struggled to get any real traction. So I decided to crowd source what to do next with it.

1. Build something new? And if so what. 2. Find an experienced "growth hacker" 3. Iterate the current idea by opening up the development and design to the world? 4. Anything I'm not thinking of.