Reminding Starbucks that Beautiful Code Should Make Beautiful Language

http://aarondinin.com/2013/07/a-pro-grammar-nerd-reminding-starbucks-that-beautiful-code-should-make-beautiful-language/

by apdinin • 13 years ago

15 41 13 years ago

aarondinin.com

lmm2• 13 years ago

"Matt Hofstadt wanted to make your day so Matt sent you..." is uglier and less pleasant to read than the version with "they've". I don't see any argument in the article for what's actually wrong with using "they" - sure, it violates one of English's alleged rules, but the author acknowledges that those rules don't actually matter.

(Personally I think women should insist on being called "he" - "she" is a grammatical diminutive which implies inferiority - but given that they haven't, singular they is the best approach available).

egypturnash• 13 years ago

(I'm a woman and I really would rather not textually eradicate my gender, thank you very much.)

lmm2• 13 years ago

"poetess" has been more or less eliminated from the language, and "actress" and "policewoman" are on their way out - at the behest of feminist groups. So it seems your compatriots disagree with you?

gruseom2• 13 years ago

"she" is a grammatical diminutive which implies inferiority

No it isn't. No it doesn't! Where'd you get that from?

PhasmaFelis• 13 years ago

As a grammar nerd, I call bullshit. "They" as gender-neutral singular pronoun has been part of the English language for centuries, and it's only in the last hundred years or so (give or take a bit, I don't have time to look it up right now) that prescriptivists have started freaking out about it. Yeah, it's a little awkward, but modern English NEEDS a gender-neutral singular pronoun, and "they" is the best we have.

It was good enough for Shakespeare, and it's good enough for me.

paul_willis• 13 years ago

You could have called Starbucks out for things a lot worse than using a singular 'they'.

ronaldx• 13 years ago

I dislike the premise of this article.

All the alternatives have worse disadvantages:

- repeating the name "Matt" is awkward

- gender is an awkward requirement for sending a giftcard

- assuming someone is male unless they are known to be female is awkward

- "he/she" is awkward

And, crucially:

- singular they is widely used and understood and has significant historical precedent https://en.wikipedia.org/wiki/Singular_they

rtb• 13 years ago

+1. This article is rubbish. Singular "they" is fine.

Gormo• 13 years ago

Of course, there's always the option of side-stepping the entire issue:

Matt Hofstadt wanted to make your day, and has sent you a $20 gift card...

jdminhbg• 13 years ago

Asking for a gender on a signup form with binary choice is a good way to end up at the center of a protest from the perpetually aggrieved. Repeating the sender's name in consecutive clauses is clunky and jarring. It would be much easier to just reconstruct the sentence slightly:

"Matt Hofstadt wanted to make your day by sending you..."

emef• 13 years ago

This would require either a whole new field on the checkout form (gender) or some incomplete database lookup for gender-name mappings; neither is a good option. Using 'they' is pretty common practice to refer to someone gender neutrally.

jofer• 13 years ago

I don't understand the outrage over singular "they". I agree that it's not particularly logical, but what part of the English language is?? It sounds natural, at least. It's certainly widely used, and will likely become a "correct" form within a few decades.

The OP suggests guessing gender from names. There are too many unusual cases and gender-neutral names to be able to guess gender from a name alone. Even ignoring non-english-speaking world, I know several guys named "Kelly" and "Kim" and I have a female cousin named "James" (she goes by "Jill", though).

Adding a gender field is often not feasible and a bad idea for other reasons (gender identity, etc). It's far better to sidestep the issue with commonly-used-but-not-quite-formally-correct grammar, i.m.o.

jaibot2• 13 years ago

Singular "they" is a real thing. People who get upset about it are the worst.

ndnichols• 13 years ago

I'm with you 100%. John McWhorter wrote a nice piece on it recently for TNR: http://www.newrepublic.com/article/112896/tyranny-pronouns-f...

lubujackson2• 13 years ago

Luckily, grammar rule don't evolve from what grammaticians want but from what people use. And a singular "they" sounds natural and follows the trend of language streamlining where it is most heavily used (there's a trend of irregular verbs becoming regular verbs based on usage).

aaronbrethorst2• 13 years ago

    Wasn’t that easy?

No, because there are a reasonably large number of people, especially in Starbucks' home town, who want to be referred to as ze, zer, or one of a number of other gender-neutral, recently-minted pronouns. http://www.warren-wilson.edu/~writingcenter/Gender-Neutral_L...

So now you either need to ask a user for their name and preferred pronoun, or just refer to them as "they".

garg• 13 years ago

Here are some more sources -

http://en.wikipedia.org/wiki/Singular_they#Gender-neutral_la...

and

http://www.princeton.edu/~achaney/tmve/wiki100k/docs/Singula...

Using the singular-they seems to be completely acceptable and preferable to the alternatives provided by the author.

kyllo• 13 years ago

Did you read the article? The point he made was, if you don't know which gendered pronoun to use, just use their name!

"In a case like the generic email I got from Starbucks where the gender of the purchaser is likely unknown, the solution is even easier. Try this little programmatic trick:

    [$first_name] [$last_name] wanted to make your day so [$first_name] sent you a $20.00 USD Starbucks Card eGift to spend on your favorite beverage."

Or "this person" would work in many situations as well.

Also, what is "especially in Starbucks' home town" supposed to mean?

FireBeyond• 13 years ago

Bleh. I think his "correction" is as 'horrific a travesty against language' as the original:

"John Smith wanted to make your day so John sent you a gift card."

That is not even remotely elegant.

jaibot2• 13 years ago

Seattle is home to a pretty progressive culture, and is much more amenable to pronouns outside of the traditional gendered binary breakdown.

lubujackson2• 13 years ago

So the solution is to never use pronouns?

aaronbrethorst2• 13 years ago

Also, what is "especially in Starbucks' home town" supposed to mean?

Seattle has a relatively large genderqueer population.

joezydeco2• 13 years ago

For every Starbucks messing up he/she/they, I can count 10 websites that can't get this right:

  printf("%d %s in your cart",x,(x==1) ? "item" : "items");

  0 items
  1 item 
  2 items

I could swear eBay printed "1 items" for the first decade of it's existence.

kzrdude• 13 years ago

you'll have to revisit that for localization, you could use ngettext or similar right away.

joezydeco2• 13 years ago

That's a whole level of difficulty above this, my friend.

thehme• 13 years ago

ha! this is awesome coming from super expensive coffee selling Starbucks, who just increased the price of their products, so they can pay for professional editing...lol, j/k

The author's solution about using the first name of the person should be the standard across the board. It hurts to read these sentences as much as reading bad code.

JosephRedfern• 13 years ago

    Redeeming your eGift couldn't be easier. All you need to do is:
    1. Redeem your eGift
    2.
    3.

That doesn't really work for me, either. Surely steps 2/3 would never be reached - you'd end up in an infinite eGift redemption loop!

gruseom2• 13 years ago

Speaking of pretentious-douchebag-grammar-nerds, allow me to explain the evolution of the “I’m going to refer to a singular noun with a plural pronoun” linguistic phenomenon. It’s a product of increased gender equality. People used to generically refer to everyone as males

That's entirely and entirely typically wrong. Singular "they" has been well-established in English for centuries. The great writers have always used it freely—that includes Chaucer, Shakespeare, Jane Austen, Dickens, Oscar Wilde, and seemingly everybody else. "A person can't help their birth," says Becky Sharp in Vanity Fair. (Edit: it's fun to dig up these classical examples, because they sound so modern and fresh. "Experience is the name everyone gives to their mistakes"—Wilde. "It's enough to drive anyone out of their senses"—Shaw. "Everybody does and says what they please"—Byron.)

The ironic thing is that the "rule" about generic "he" (and later, "he or she" and all the other stilted variants) was fabricated by grammarians who looked at how English actually worked, said "Goodness no that can't be right because Latin doesn't do that", and started telling everybody their grammar was wrong.

(Notice how I just used singular "they". Should I have said, "telling everybody his grammar was wrong"? Or "his or her", or "his/er", or just "her", if you're one of those? Or, to adapt the OP's suggestion, "telling everybody everybody's grammar was wrong"?)

People never stopped using it, though, and by 1850 the grammarians were so indignant about this that they petitioned the British Parliament to make "he" the legal standard. And people kept on using "they", because it works.

Edit: There are so many sources on this that you can't kick Google without stirring some up, but http://motivatedgrammar.wordpress.com/2009/09/10/singular-th... and http://www.crossmyt.com/hc/linghebr/sgtheirl.html are particularly good and http://itre.cis.upenn.edu/~myl/languagelog/archives/002748.h... is hilarious.

tehwalrus• 13 years ago

They isn't just plural, it's also gender-neutral.

Gender neutral pronouns: they're here to stay[1].

[1] http://www.youtube.com/watch?v=46ehrFk-gLk

Mindless2112• 13 years ago

Singular they was covered on an episode [1] of Lexicon Valley, which might be enlightening to anyone who opposes its use (and interesting to pretty much anyone).

[1] http://www.slate.com/articles/podcasts/lexicon_valley/2012/0...

herbig• 13 years ago

Using singular they is fine, but since too many people will jump on you and say you're doing it wrong, it's probably a better play to just restructure the whole sentence to avoid gender and the awkward double first name. Something like:

"$NAME wants to make your day with a $20 gift card..."

The author here is incorrect. I also dislike namedropping random startups / people I've never heard of, or actually just namedropping in general.

Also: http://xkcd.com/326/

jlgreco2• 13 years ago

"the mistake is surely damaging the “high quality” brand Starbucks cultivates in order to sell $5 coffee."

I would love to see the author try to seriously defend that assertion.

jonsterling• 13 years ago

This is so fucking stupid. “They” has been a singular pronoun since the Middle English period (Linguist here).

apdinin• 13 years ago

As the author, I should probably take my own advice and do what I always tell my students. If the structure of the sentence causes so much controversy that it distracts from the meaning, change the sentence. Allow me to offer an alternative that solves everything:

"Matt Hofstadt wanted to make your day by sending you a $20.00 USD Starbucks Card eGift to spend on your favorite beverage."

jlgreco2• 13 years ago

"As the author, I should probably take my own advice and do what I always tell my students."

The structure of that sentence irrationally infuriates me. I find it so distracting that I have been unable to glean any meaning from the rest of your post. You should therefore change it.

noctolater• 13 years ago

Something a lot of people are missing: Not all cultures do [first name] [last name].

gojomo• 13 years ago

Indeed, and asking for (and subsequently handling) first-name/last-name splits can thus be awkward.

Also, while I haven't stepped through Starbucks' gifting flow recently, gift cards might be given by collective entities as well, like "Your friends on the swim team" or "The Middleton Book Club".

'They' works better for that, too.

Starbucks' copywriter (or copywriters) knew what they were doing.

pasquinelli• 13 years ago

they can be used for singular. grammarians are, necessarily, several decades behind their actual language (but they never seem to want to admit it).

anyway, if Aaron Dinin really wants a fix, they (!!!) should've just removed the sickening and pointless, "wanted to make your day". so:

"Matt Hofstadt sent you a $20.00 USD Starbucks Card eGift to...", blah blah blah blah blah.

haliphax• 13 years ago

Not only is singular "they" perfectly acceptable, but the author neglected to point out the missing comma in the first sentence.

Reminding Starbucks that Beautiful Code Should Make Beautiful Language

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