Mario and Earendil

https://lucumr.pocoo.org/2026/4/8/mario-and-earendil/

by doppp • 4 months ago

68 40 4 months ago

lucumr.pocoo.org

aikinai• 4 months ago

Oh… not what I expected this to be about.

A_D_E_P_T• 4 months ago

I unironically thought that it was going to be an essay on naming characters in fiction. Like simplicity vs. self-imposed complexity.

Ah, anyway, what's clear enough is that Earendil is a tragically bad name for a company.

cm2012• 4 months ago

I thought it was going to be an essay on the hero archetype from Earendil to Mario lol.

gweinberg• 4 months ago

I thought it would be a team-up between two. Presumably the elf would help fight turtles and donkey kong, since what good is a plumber in a world without plumbing?

swiftcoder• 4 months ago

From browsing the Earendil website, I'm honestly not sure if this is a software startup or a cult...

jfengel2• 4 months ago

There seems to be a pattern associated with grabbing names from Tolkien.

bossyTeacher2• 4 months ago

Palantir, Anduril...

The Dark Lord minions are really busy lately.

lordleft• 4 months ago

There's a dark irony in start-ups appropriating names from the work of a devout catholic attached to beautiful, old modes of life.

FrustratedMonky• 4 months ago

So, is Earendil, just Pi?

bossyTeacher2• 4 months ago

They also have an AI mailbox service called Lefos.

jfengel2• 4 months ago

I was really hoping for some kind of Nintendo/Silmarillion crossover.

This is good too, I guess.

bombcar• 4 months ago

Perhaps https://www.youtube.com/watch?v=NBvo6AZnHV4 or https://m.youtube.com/watch?v=BgpBZB3Apno will satisfy.

JimDabell• 4 months ago

Same news here with 76 comments:

https://news.ycombinator.com/item?id=47687533

moffers• 4 months ago

Gotta admit, I’m a sucker for a well-dressed mysterious preview. Really excited to see what Lefos is all about.

dgb23• 4 months ago

The first one I remember was the old whatisthematrix.com. Seems to be updated now unfortunately.

georgemcbay• 4 months ago

Trademarks: our main mechanism of protection is trademark enforcement. When you see pi, it’s a product of Earendil, with Mario, the creator of Pi, at the helm.

Interesting, considering I doubt I will ever see Pi in the context of computing and not immediately think of Raspberry Pi first.

I realize that legally speaking they can hold a distinct trademark for software when the other Pi is hardware but it just seems odd to me to lean so heavily on the trademarking of a commonly overloaded two letter name.

aaroninsf• 4 months ago

Yeah.

This was terrible branding, and is terrible branding.

The clash between "Earendil" and "Pi" is so overdetermined it might have required earnest effort.

ahhhhnoooo2• 4 months ago

I see a Tolkien name on a tech company, I assume the founders deeply misunderstood Tolkien and probably are pretty gross. I haven't been wrong yet.

teddyh• 4 months ago

Good thing my project is not a company, then: <https://www.recompile.se/mandos>

incanus772• 4 months ago

First things first: I think you should read Mario’s post.

And from that:

Despite its Tolkien-inspired name, Earendil is not a tech company with fascist tendencies. Quite the opposite. They are basically well-meaning hippies in my book, who think software, and specifically AI, should serve humans, not the other way around.

So, somewhat hopeful? I'm not sure I can take any more of this grossness.

dpoloncsak• 4 months ago

I know nothing about Earendil and this is not meant to take away from them, but half of Alexander Karp's (Palantir CEO) book was "We are basically well-meaning hippies in my book, who think software, and specifically AI, should serve humans, not the other way around."

egonschiele2• 4 months ago

Armin is pretty well-known in the tech space. He has contributed a ton to open source and generally seems like a fairly principled person. I think this may be the first case where you turn out to be wrong :)

ahhhhnoooo2• 4 months ago

Here's hoping!

popalchemist2• 4 months ago

The right wing completely misunderstands Tolkien and/or is deliberately co-opting it in an attempt to gaslight the world about their nature/motives.

tietjens• 4 months ago

Why should we cede Tolkien to those villians?

meowface• 4 months ago

He's not, he made Flask/Click/Jinja/lots of other open source projects.

(That said, he possibly is the first person to break this pattern, yes...)

https://x.com/mitsuhiko/status/2041855748481695774

amadeuspagel• 3 months ago

I see someone accusing someone else of misunderstanding an author who disavowed any allegorical meaning of his novels and said that their only purpose was to create the kind of world that made the language he invented seem real ...

bitwize• 4 months ago

I thought this was going to be a comparison between the archetypal features of the Tolkien Legendarium and that of Nintendo games' lore, but no.

peterldowns• 4 months ago

My very first real tech job in the bay, my new boss recommended I study up on Armin's open source code in order to get better as an engineer. It's been very interesting following his work over the years. I'm extremely curious to see how Earendil goes — no surprise if it's a success.

Congratulations Armin, and Mario, and good luck.

Dug up the email, here's what my boss said directly:

In terms of tech to keep up on, it might be worth while to play around with node.js a bit as we've been doing a few small projects using the Express MVC framework. A great reference for js, (which I remember chatting with you briefly about) is Javascript the Good Parts (Douglas Crockford). You may also consider seeking enlightenment on Armin Ronacher's github page (he's a python master, leader of flask, genshi, pocoo, long time python contributor) https://github.com/mitsuhiko. His code is pretty top notch. I follow Kenneth Reitz quite a bit too (Armin and he often work on projects together). Kenneth is know for le*git and python's request library.

tolerance• 4 months ago

Someone convince me that "machine entity" is not an odd phrase.

dude250711• 4 months ago

Who even are these people? I thought it was going to be about Nintendo...

egonschiele2• 4 months ago

Armin - creator of Flask https://en.wikipedia.org/wiki/Armin_Ronacher

Mario - creator of Pi https://pi.dev

flohofwoe• 4 months ago

Mario Zechner aka badlogic - (co?)creator of libGDX (for us old farts who were around in the early Android days): https://libgdx.com/

Later also heavily involved with Spine, which IME is still the defacto industry standard for 2D skinned animation in mobile/web games: https://esotericsoftware.com/

vingilot• 4 months ago

Good luck Mario! Just don't tarry there in errantry

niemandhier• 4 months ago

I was hoping for a piece on how Tolkien and Nintendo secretly interacted.

projektfu• 4 months ago

That would have been the love hotel/pachinko era, no?

Mario and Earendil

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