Product Hunt isn't dying, it's becoming gentrified

https://launchpointzero.com/blog/product-hunt-isnt-dying-its-become-gentrified/

by padseeker • 2 years ago

102 49 2 years ago

launchpointzero.com

ado__dev• 2 years ago

Product Hunt exists to make Product Hunt money and not promote your business.

If you look at it through that lens, it makes perfect sense what is going on there.

_pdp_• 2 years ago

The only reason Product Hunt exists is because others use it to promote their business. ;) making money from all of this is simply a side-effect of the value add.

bdcravens• 2 years ago

You could say that about any advertising product, none of which are necessarily altruistic.

snapcaster• 2 years ago

I don't know anything about product hunt or the people discussed, but it is infuriating when a product person doesn't know the product. I'm happy to work at company currently where the product org is very competent and are "power users" of the products. I think it makes a HUGE difference

dbreunig2• 2 years ago

I launched an app on Product Hunt several months ago.

I found the exercise of listing the app and creating the content for the listing a worthwhile exercise, but nothing else about the experience worthwhile.

Every day its listings are filled with redundant apps, template shovelware, wrappers around AI APIs, and random non-app content (think ebooks, blog posts, courses, etc.) Very occasionally you'll find a useful utility or two by a independent team (but you gotta scroll wayyy down). PH has completely failed to defend their ranking algorithms against spam and brigading.

gkoberger3• 2 years ago

This is based on a very misleading typo.

On Sept 25, Jason tweeted that the CTO (not CEO, as this article states) didn't know who levelsio is. In October, the CEO wrote about levelsio, so he does indeed know who he is. (https://www.linkedin.com/posts/rajiv-ayyangar_why-doesnt-pro...)

Assuming it's true, I don't know if the CTO really needs to know who levelsio is. The CEO does, but does the CTO?

padseeker5• 2 years ago

I made a mistake, it will be corrected asap. Thanks for the heads up.

gkoberger3• 2 years ago

Doesn't it undermine your whole point, though? Your most damning point was at best a typo and at worst a fictional story.

Like, don't you think the head of growth might have an incentive to cause the issues you're mentioning? Doesn't the CEO implying the story isn't true give you pause?

Did you look at the head of growth's LinkedIn? Did nothing about their resume (which I won't post here) give you pause before writing a whole post?

I agree Product Hunt is different than it was years ago. So is the entire startup ecosystem. But this article just came off as sour grapes, where you cherry-picked stories to try to make an argument.

skmurphy3• 2 years ago

Key points:

1. There are many to launch but most of the sites don’t have the community or credibility that PH seems to have lost.

2. If you want what PH was 3-4 years ago you have to go somewhere else.

3. If you want to build the new Product Hunt you can’t just create a site where people can submit their product and launch. You need affordances that cultivate community.

4. Once you get traction you should expect some members will game your system: successful systems always attract parasites.

skmurphy3• 2 years ago

I think these two articles are relevant for #4

https://gwern.net/doc/technology/2005-shirky-agroupisitsownw...

https://www.skmurphy.com/blog/2014/09/15/guidelines-for-an-o...

PaulHoule4• 2 years ago

I don’t believe in the value of the Product Hunt “community”.

The point of marketing is to get your product in front of customers, not to get it front of members of a community of deadbeat marketers who think they’re doing their job when they get their product in front of non-customers. If your product is “one weird trick” to get your product on the top of Product Hunt that’s appropriate for Product Hunt, but that’s about it.

minimaxir3• 2 years ago

The point of marketing is to get your product in front of customers, not to get it front of members of a community of deadbeat marketers

But what if the customers are deadbeat marketers?

skmurphy3• 2 years ago

One of the challenges in reaching customers is that someone else may have already assembled groups of them in the form of website audiences and communities. Some of those sites will accept sponsorships or ads, others--for example HN--are the result of audience members voting on your submission.

Assuming you believe that getting visibility on Product Hunt will draw the attention of prospects--I agree a potentially dubious assumption--you may need to find ways to cultivate "deadbeat marketeers." From what I understand, not everyone who submits a product the first time gains widespread visibility, so they must submit multiple times. Here might be a second reason to consider how to be a member in good standing of a community whose approval will be of benefit.

Obviously your mileage may vary.

ryandrake• 2 years ago

Any "Ranking of X" or "Curated List of Y" becomes useless and untrustworthy as soon as a cottage industry springs up around it where people can pay to boost their ranking or get on the lists. SEO, Amazon ratings, YouTube recommendations, even meatspace things like college rankings. This seems like The Big Problem that recommendation / discovery sites have been failing to solve for decades.

lovethevoid• 2 years ago

They haven't been failing to solve it, that's what they're explicitly optimizing for.

andrewstuart3• 2 years ago

Maybe all sites aimed at indie developers become a spammy sleaze district given time and it’s necessary for a new site to arise where initially only the techy developer entrepreneurs hang until the sleaze follows and the cycle repeats.

I’ve been reading that the same thing has happened to indie hackers.

minimaxir3• 2 years ago

"Becoming" gentrified?

Product Hunt's value proposition since the beginning was to launder credibility from "friends"/VCs promoting apps without having to disclose conflicts of interests. It never was fair to indie creators and able to fulfill its stated purpose of surfacing the best products.

andrewstuart3• 2 years ago

If you are coming up with the”next product hunt”, please ensure the list of launched companies is one straight list of all the companies in random order.

It’s never made sense that PH shows only a selection of the launches and you need to click to see them all … that’s fundamentally unfair.

Also, there should be no new launches to be added to the list - it should accumulate launches for the past 24 hours hidden and then launch them all simultaneously - the time that a product as added to the list in the past 24 hours should not be a factor in how many upvotes it gets. Related, it should not be important to launch at 12:00PM pacific time or whatever it is - makes no sense.

Maybe there should be AI trained to categorise and tag them such that you can filter out all those that you are not interested in, such as #HTMLtemplates or #crypto or #AI

rajivayyangar• 2 years ago

(I'm the CEO of Product Hunt) This isn't far off the mark, but I do want to push back on two things.

One: "VC backed companies have the funds to be able to boost their launch on PH to guarantee their launch will be in the top 5." - absolutely not. We do not tolerate paying for votes or other means of artificially boosting score.

Two: "its going to be a lot harder for you, the side hustler, the soloprenuer, the full time bootstrapper" - It's true that the bar is higher, but it's because The Market is more competitive. It was a personal goal of mine when I stepped in a year ago to make Product Hunt into a place where you can launch your side projects and they can rise to the top. To do that, we need to reduce the noise a bit and ensure that community and organic signal are balanced. This is difficult, but we're working on it. For example, Chris Van Pelt's side project OpenUI (open source v0) was #2 of the day a little while ago - hunted by a friend without any launch prep.

Product Hunt changed my life - I launched a side project that got tons of traction and it caused me and my friends to jump in full-time and start a company. I want to make Product Hunt an even stronger force for changing lives than it's been in the past, but that requires evolving the platform for the market in 2024.

bastawhiz• 2 years ago

What percentage of "featured" products each day are indie side projects?

padseeker5• 2 years ago

I appreciate your comment, and the honesty.

This post is certainly being critical, but I'm also not here to bring the hammer down. I am saying that it has grown very popular, and that makes it harder to get noticed. I know more than a few people have publicly complained on twitter about how their startup listing has been removed or bumped.

I also know there are a lot of scammers out there that PH has to battle against, trying to game the system. I know the people at G2.com when they started and were giving away free ipads for the top people with the most software reviews in a month, and someone tried to jump ahead by downvoting all the reviews of the people ahead of them in a month.

Clearly though expectations have changed. I'm certainly bummed for the 60% of the staff who were laid off. You can't just share your startup without some serious work beforehand or else you risk blowing your shot at 15 minutes of startup internet fame.

My point is not that PH is dying or not, but the game has changed and it has hurt makers who do this for the hope of making a full time living, and we're being crowded out by VC funded startups and previous PH launchers who have had past success (i.e. Tallyforms) that are "relaunching" and sucking up the little amount of attention available on PH. It's frustrating.

elawler24• 2 years ago

Thank you for trying to take on this problem, it’s really bad though. I did a PH launch this summer resulting in a few hundred unique website views. Comments besides people I already knew were either bots or promotional. Lots of bounty hunters.

Compare that to our HN post requiring no additional lift, which resulted in ~10k unique visitors, no bots, and great critical feedback we couldn’t get anywhere else.

I do want an authentic PH! But it feels like a vanity landing page in its current state.

throwawayha3• 2 years ago

The next version of PH is likely being built now and be the next curve of growth the existing one hasn't done yet.

AndrewKemendo• 2 years ago

PH isn’t, and (hopefully) won’t ever have the gravity of a HN front page

I thought PH was great when they came out and Ryan was a super nice guy - gave my startup a small boost when PH just came out

Reality is there was never a business there in any real way that was sustainable and not subject to enshittification, so I’m not sure what’s surprising

dbreunig2• 2 years ago

Same exact experience. Was on the top of HN for a chunk of the day, saw a couple votes. Scanning the results above, it’s very clear there’s brigading, bots, and pay. Just look at the daily distribution.

throwawayha3• 2 years ago

Becoming a platform for experts vs beginners is a key consideration.

throwawayha3• 2 years ago

What does top 5 convey anyways? Temporary Signal? Status? Badge?

Likely not a ton of signups or paid users.

swyx• 2 years ago

We do not tolerate paying for votes or other means of artificially boosting score.

i have been recipient of many many many many many many DMs from startups asking for upvotes at 12.01am PT. this erased whatever respect i had left for PH. when you make this pointless is when i will pay attention to it again.

andrewstuart3• 2 years ago

As suggested in my comment below it should accumulate the launch posts for 24 hours then publish all in a big randomized list. Makes no sense that the time you post is a factor in the process.

newbie578• 2 years ago

How do you intend to handle the comments section? Currently, most of the comments are either blatantly AI generated or just some linkedin congratulatory feedback.

Most people value critical feedback and interesting discussions, that is the main reason why all of us visit HN every day.

XCSme• 2 years ago

Thanks for the comment.

We do not tolerate paying for votes or other means of artificially boosting score.

Let's be honest, posting a PH and getting top 5 has NOTHING to do with the product. It's all bots and politics.

As soon as I posted on PH, I kept getting spammed (via email, Twitter) of people offering to sell upvotes and guaranteed top spots.

My PH comment section started getting filled with bots (with almost identical comments) and also with people who were also launching and just wanted to have their name visible with the "LAUNCHING SOON" badge.

I reported the bot comments immediately, but I got no response: https://snipboard.io/fDzVXU.jpg

Overall my launch on PH went ok, I got some traffic, but almost all upvotes were from the communities I'm involved in, where I promoted my launch.

To get first, you simply need to have the largest community. The product doesn't really matter. It should be "InfluenceHunt" not "ProductHunt".

joshdavham2• 2 years ago

Any reason you don’t want to take a crack at building another product hunt? You’ve identified the problem, you have opinions and clearly care about this stuff. What’s holding you back?

minimaxir3• 2 years ago

"Let's see you do better" isn't a counterargument.

The better conclusion (supported by the CEO's response in this thread) is that there may not be a clear reason for Product Hunt-type site to exist in 2024.

joshdavham2• 2 years ago

This was not a counter argument. Just a question.

rpgbr• 2 years ago

Honestly, what really disappoints is how PH is easy to be dominated by questionable trends — once it was NFTs, then web3, nowadays it's hard to find a non-AI popular product over there.

PaulHoule4• 2 years ago

I don’t know what was ever cool about it. Product Hunt might put your product in front of Product Hunt enthusiasts but putting it front of your customers is priceless.

the_clarence• 2 years ago

As a user I thought it was fantastic in its beginnings, and then I just grew tired of looking at a pletaura of new products and new apps every day. I suspect noone needs that frequency of product updates unless they're addicted to product updates. I'd rather read HN or twitter and get a bag of diverse news from the people I follow who will organically amplify cool things.

SmellTheGlove• 2 years ago

I still don’t understand what the purpose of product hunt is. Who is the audience and what does a founder concretely gain from launching on PH?

PaulHoule4• 2 years ago

It’s a delusion and has always been a delusion.

Marketing is hard work, you have to identify who the target customer is and try to get inside their head. Whether you are trying for paid advertising or organic SEO or a bombastic pseudo-event like

https://actiondrivenpodcast.com/salesforce-vs-siebel-protest...

it takes some combination of money, time, energy, elbow grease and creativity. Product Hunt offers a chance to bypass all that. It’s particularly seductive to the independent creator who hopes that can bypass the hard work of marketing altogether. (I am thinking right now of a friend who plans to post thousands of videos to Tik Tok without any marketing effort…)

The problem is not that it is hard to get on the front page, the problem is that there is no pot of gold at the end of that rainbow at all, not for a business which isn’t aimed squarely at the center of the crowd that wakes up and checks Product Hunt every morning (an app that promises you’ll frontpage PH? PH 2.0?)

spirobelv2• 2 years ago

product hunt seems like a great place to explain your product in detail to your competition.

how many potential real users frequent this site?

it seems like the primary audience is people that are trying to do what your are doing.

dorian-graph• 2 years ago

The comments sections have had the same vibe and usefulness as LinkedIn influencers and grifters for a couple of years now.

charlie0• 2 years ago

The issue with not charging is spam. To avoid it, you need some kind of moderation mechanism or review system. Both of these have trade-offs which require some form of active management to avoid gaming, which isn't free.

ajbt200128• 2 years ago

Product Hunt inherently cannot be """Gentrified"""". There are no limited resources and no real community to disrupt. There are no laws or systems that have been changed or weaponized to push out a marginalized group. Please choose a better analogy

yogini• 2 years ago

The current state of Product Hunt is sad. We launched our site in May 2022 and got an amazing response, very good visibility, and ended up being the product of the day. We also created a lot of buzz with this. Then, we were going out of beta so we launched again in Jan 2024. This time the launch wasn't as good. We got only 10% of the traffic as of 2022 even after being Product of the day again. Lots of spam from people to get fake upvotes. I totally understand that at the scale of PH, this is a hard problem to solve.

But back in 2023, we created a feature in our app called Peerlist Project Spotlight to showcase and launch side projects. But instead of daily we made it weekly. The idea was to give side projects better visibility and prepare projects for a bigger launch on the product hunt, but now people are considering Peerlist Spotlight as an alternative to the PH launch.

Product Hunt isn't dying, it's becoming gentrified

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