The Objects of Our Life (1983)

https://stevejobsarchive.com/exhibits/objects-of-our-life

by Brajeshwar • 2 years ago

284 132 2 years ago

stevejobsarchive.com

mseepgood• 2 years ago

Imagine spending 2-3 hours per day interacting with computers.

kookamamie• 2 years ago

Yes, exactly! Those are newb numbers.

behnamoh• 2 years ago

SJ was a true visionary. He had a philosophical and deep look at the computer revolution, and he was one of the few leaders who actually cared about building products he could recommend to his own friends and family.

xeromal3• 2 years ago

He was also a fantastic speaker. I watch his iPhone and other announcement videos from time to time and his ability is unparalleled. You can see how many modern day presentations are derived from his style

bdcravens2• 2 years ago

Another prescient "talk" is Douglas Engelbart's "Mother of all Demos", from 1968 where he shows off the mouse and other technologies that became commonplace. It feels remarkably contemporary and other than the obvious age of the video, feels like a modern day conference talk.

ohjeez• 2 years ago

I attended a few of his keynote speeches. The "reality distortion field" was real. It was impossible to look away from him. And no matter how cynical I was when I arrived, by the end of the presentation, I believed everything he said.

(It helped that he was so often right.)

ForOldHack• 2 years ago

There is few people who would disagree, specifically both the guy who was fired in the elevator, and the person right behind him, who quit a week later. The guy Jobs fired in the elevator was an engineering liaison to the design team, who's firing set back the iPhone by more than 6 months.

Great attitude, when you blow off a few toes.

actionfromafar• 2 years ago

Except iPads for his children.

keybored• 2 years ago

He looks like a cross between Ashton Kutcher and Roger Federer.

EDIT: Tread lightly lest ye compare a god to mere mortals.

thecolorblew• 2 years ago

Feels like your comment was downvoted for being irrelevant rather than the specific visual comparison that you were making.

retskrad• 2 years ago

Do you see how Elon Musk behaves in real time? That was Steve Jobs in his day, but we didn't have social media, so we didn't get to see his tantrums. Both Jobs and Musk were known for thinking very little of people outside their personal circles. It just shows that human beings are innately attracted to mythology and love to romanticize authoritative figures, even when those figures display sociopathic tendencies. Maybe that's why polls say people think less and less of democracy and more and more of autocracy all over the world. We can say these people are changing the world but we should not forget that they are not role models.

delichon2• 2 years ago

It's hard to consider Jobs as sociopathic in the large when he created so much social value. And it's hard to imagine that he would have been quite so effective if he were more agreeable. So I think it's reasonable to consider the kind of rudeness that gets big things done at the cost of hurt feelings as something other than pathological.

paxcoder• 2 years ago

If goodness is a necessary sacrifice for something, that something, whatever it may be, is not worth the sacrifice

insane_dreamer3• 2 years ago

rudeness that gets big things done

I think this is a myth, that major accomplishments require running roughshod over people.

We also have a twisted idea of what "major accomplishments" are. Are Walmart and Amazon being supremely dominant in their industries, build on the back of wiping out much of small town America, and worker mistreatment, an "accomplishment"?

meroes2• 2 years ago

I never saw Jobs promote conspiracies and racism.

samtheprogram• 2 years ago

Elon Musk promoted racism?

dagmx6• 2 years ago

I think there’s a massive difference between Steve and Elon.

Perhaps if Steve had social media , things would be different. But he never took to the news to denigrate entire groups of people based on their gender and sexuality. He never had any scandals for calling people pedophiles. When he denied science, he only did so personally. Afaik I can find no evidence of him trying to influence politics significantly.

I’m not saying Steve was a saint by any means. However, the level of sociopathy one can ascribe to Steve Jobs is a minuscule fraction of that of Elons to the point I question the logic of anyone making such a vague general comparison.

spandrew• 2 years ago

Jobs' demanding personality and toxic managerial behaviour are well well well documented. Most of the documovies on him pay special attention to it.

But he also did marvellous things for the advent of human-centric tech design that has been a boon for the regular people.

An article or person is allowed to focus on his genius and invention without having to caveat them alongside his toxicity as well. This isn't intended to be an Art vs. Artist discussion.

geodel• 2 years ago

Well for lot of people the ones changing the world are role models. Gandhi was terrible to his family but he remain role model for billion people.

Maybe that's why polls say people think less and less of democracy..

It could also be because democracy did not deliver the things people who voted were expecting.

insane_dreamer3• 2 years ago

One big difference is Jobs didn't push his assholery on the world by taking over the world's dominant* social media platform to shape it in his own fashion.

I greatly admire what Elon did to push the world into EVs where no one had succeeded before him. I also think all that power and money has amplified his weaknesses and turned him into someone who I would never want to be in a position of power over me or others.

Elon also strikes me as very immature compared to Jobs, like a spoiled little brat.

* one could argue that would be FB but the nature of Twitter made it the platform of choice for anyone who wanted to broadcast their thoughts (or news) vs connect with a group of followers

sangnoir• 2 years ago

I'm sure if Jobs were alive to see the Cybertruck, he'd think that Musk has no taste.

dang2• 2 years ago

"Eschew flamebait. Avoid generic tangents."

https://news.ycombinator.com/newsguidelines.html

fiatpandas3• 2 years ago

Anyone know more about Steve’s hifi setup in the famous “sitting on the floor with a lamp” photo?

GruHe• 2 years ago

Read text under photos in gallery here:

https://www.wired.com/2014/04/steve-jobs-stereo-system/

fiatpandas3• 2 years ago

Thanks! I’ll have to figure out how to get around the pay wall.

nkotov2• 2 years ago

A lot of awesome predictions that ended up being true: software trials, app store (he calls it the radio station for software), computers getting smaller and smaller, internet, 13/14 year olds creating businesses with apps, computers getting cheaper to under $1000.

delusional• 2 years ago

He didn't as much predict it as made it. He obviously didn't do it alone, but he did spend a lot of his life making those predictions (really promises) come true.

ds_opseeker• 2 years ago

"computers getting cheaper to under $1000."

maybe not that one :)

tempodox2• 2 years ago

“The best way to predict the future is to create it.”

dagmx6• 2 years ago

Page isn’t loading for me. Here’s a YouTube video (audio only) with the same description that I assume is the same content.

https://youtu.be/2rqwi63Q1Gs?si=W7TZqVLCAj55mHkw

jrochkind1• 2 years ago

The OP includes an essay by Jony Ive about the talk, as well as some other annotated clips.

nulld3v• 2 years ago

Yep and it also has a higher quality version of the video, with actual picture and clearer audio.

indigoabstract2• 2 years ago

and points to the possibility that one day we might be able, in any given situation, to ask a computer, “What would Aristotle have said?”—and get an answer.

Steve Jobs predicts ChatGPT. Off by 40 years, but nobody's perfect.

marcosdumay• 2 years ago

ChatGPT can tell you "How would Aristotle have said X". But I'm afraid even full AGI wouldn't be enough to answer what he would have said.

indigoabstract2• 2 years ago

Oh well, I guess we'll never get there then.

At least not until we invent time travel.

Too bad.

FrustratedMonky• 2 years ago

The great communicator.

Was he speaking like this right from birth, a little baby, pacing around, pointing at his pacifier, saying 'this is crap, who designed this, make it a big soft breast, follow nature, curves'.

moioci• 2 years ago

IIRC, on his deathbed he was complaining about the design of the hospital's suction catheters.

sourcepluck8• 2 years ago

I find it breathtaking how profound his understanding was of the dramatic changes that were about to happen as the computer became broadly accessible. Of course, beyond just being prophetic...

The author of this article should consider not reading any more about the history of computing for health reasons.

If that takes their breath away, they're at serious risk of going into cardiac arrest if they keep going and discover some of the many other fascinating figures from the 50s, 60s, 70s and 80s who were enjoying speculating about the direction things would go in.

imwm• 2 years ago

"The author of this article" is Jony Ive, who very possibly has dipped into other chapters of computer history

cyanbane• 2 years ago

Do you mean Sir Jony Ive?

sourcepluck8• 2 years ago

I fail to see how the British monarchy's approval of Mr. Ive's career path is in any way relevant here, I'm afraid!

EGreg3• 2 years ago

Can someone PLEASE try to find and link me to the audio interview with an early computer pioneer (maybe Alan Kay but I forgot exactly who) on a radio show, I think it was a British one, where he tries to explain to the interviewer why general-purpose computers are important. Like how we will be able to find whatever file we want quickly, and I think he speaks about music playing as well, and maybe knitting

Like the interviewer doesn’t get why we need it and keeps talking about how we can already do the things like find books using the Dewey Decimal system.

I remember listening to it and I can never seem to find it again. Anyone on HN know at least what the name of the show and/or interviewed person was?

It is like Bill Gates on Letterman but it was a radio show from the 60-80s? and took place for 10-30 minutes or so.

dgb23• 2 years ago

I would like to see this as well.

beezlewax• 2 years ago

https://openvault.wgbh.org/catalog/V_D9DC82D997454711A71B586...

nsriv• 2 years ago

I looked very superficially and found this interview: https://www.youtube.com/watch?v=275FQ9koAw8

dang2• 2 years ago

Can you please not post snarky dismissive comments to HN? We're really trying for the opposite here, to the extent that is possible on the internet.

https://news.ycombinator.com/newsguidelines.html

sourcepluck8• 2 years ago

I wasn't attempting to be snarky or dismissive. I was framing my point in a playful, jokey way, sure, but it's not a snarky or dismissive point in itself.

I would like to think at least some people got that.

All I'm saying is that the 1980s (and the preceding decades) were full of people predicting and describing all sorts of things that then happened (as well as others getting it totally wrong). To find Jobs in 1983 "breathtaking" and "prophetic" is, to me, a bit of a hyperbolic take, considering the reality of that moment in history. Lots of interesting people were imagining the future, and making it happen.

sourcepluck8• 2 years ago

Dang, could you delete my account? I've tried to look up how to do it and it seems to be possible only upon request from a moderator. I asked pvg below but got no answer.

I appreciate your polite intervention and that moderation is a hard job, but I've no interest in engaging further in the manner which I now understand from my exchange with pvg below that I'm supposed to have inferred from the guidelines.

I feel like my style of interacting is relatively consistent throughout my time on the site, but suddenly I get flagged twice when I'm making an unpopular point strongly. I refuse to go about softening my points because they're liable to be flagged, and would prefer to spare you the bother of having to step in. I'm just not interested in exchanging lowest-common-denominator type takes and worrying about flagging and popularity.

Anyway, no hard feelings, maybe a bit of cultural confusion, but I'll deal with that on my own side. If you could let me know if there's anything I can do to get the account deleted, that'd be great.

criddell3• 2 years ago

I think that picture of Jobs in a room with a Tiffany lamp and his stereo is interesting. I don't like the lamp and that doesn't look like a room in which I would want to spend much time.

But it does make me think about my space and my stuff.

What are the objects you own that feel extraordinarily well designed? Jobs' lamp is likely still plugged in someplace. Will your favorite objects still be admired 40 years from now?

ahmeneeroe-v22• 2 years ago

You made me go back and re-look at that pic. Totally agree with your thoughts. It's really hard for me to buy something I don't "love". On the other hand, I need to be practical with my money and just be content with a mediocre product much of the time.

Can anyone tell me about those floor speakers in the back corners of the room?

edit: nvm someone answered in another comment: https://www.wired.com/2014/04/steve-jobs-stereo-system/

criddell3• 2 years ago

I looked again and I actually love the room, just the way it is furnished isn't at all appealing to me. Great stereo but with all those hard surfaces, it probably doesn't sound great.

The room itself though - those big windows and that fireplace? I love that and with enough books and the right furniture and some great art, the place could be super cozy and inviting. I'd probably even like the lamp more if it were part of an overall design.

WillAdams• 2 years ago

I hope that my kids and whoever their heirs are will value the case I made for my Bear Custom Kodiak takedown bow and arrows and various accouterments:

https://www.lumberjocks.com/showcase/archery-case-ascham-of-...

https://www.lumberjocks.com/attachments/350203-jpg.253202/

gyomu• 2 years ago

If you want to read more about that room and the context in which it existed, I recommend reading Lisa Brennan-Jobs’ “Small Fry”.

kolanos• 2 years ago

I assume most HNers have seen this, but if you haven't seen The Mother Of All Demos, you owe it to yourself to see what was possible in 1968 but wouldn't be taken seriously for another 15-30 years. [0]

[0] https://www.youtube.com/watch?v=yJDv-zdhzMY

Bluestein5• 2 years ago

The whole story of the lengths the team involved went to to make it work, transparently is incredible on itself.-

quacked• 2 years ago

What an excellent speaker. Despite many moral issues with his character, I am a big admirer of Jobs in a professional capacity.

I have found that audiences genuinely appreciate when you speak powerfully and simply; you can rephrase something like

"we're considering many different possible pathways, and some of them we're finding are less optimized to meet our institutional goals"

"we're not sure what to do, and so far most of the ideas we thought of were pretty bad"

and your audience laughs and leans in. I try to emulate that Jobs-ian style at work and a lot of people seem to like my presentations.

I think people really like it when someone takes the responsibility of standing up and saying "let's not overcomplicate this, I'll take responsibility for making the decisions and I don't spend a lot of time trying to hide my real level of knowledge. In fact, I may know less than some of you." (Even if that's probably not true.)

Another good (albeit hyperbolic) example of this is Jeremy Irons' speech near the end of Margin Call (2011) where he tells the junior analyst to "speak to me as if I am a very small child, or possibly a golden retriever." In fact, that's also an explicit direction given to flight controllers at NASA during their training.

Bluestein5• 2 years ago

where he tells the junior analyst to "speak to me as if I am a very small child, or possibly a golden retriever

That entire scene is gold.-

  - "Sell. Sell it all. Today"

Qub3d2• 2 years ago

Its a great compliment to The Big Short (2015). The Big Short gives you a nice explanation of what the heck is going on but mainly follows "outsider" points of view, while Margin Call gives a sense of the thoughts and concerns of the big banks at the time. Both how deluded everyone was, but also how flawed and human the systems were (as they ultimately reflect the people that built them).

joe_the_user• 2 years ago

Jobs communicates amazing well. But I don't think this can be reduced to just a skill "good communication". He communicates with passion because he has something he's passionate about and not in corporate terms. He's passionate that the objects around us, humanity, can beautiful rather than ugly and work in a beautiful rather than ugly way. If you step back and think, that's a big thing for humankind. We live a lot of our lives with objects.

I too have qualms about the practical Steve Jobs but he saw that the world was being built of out computer and it could be nice or it could be terrible. He put forward that vision and I think it was the power of that vision rather than doing speaking right that powered his speech here.

rrrrrrrrrrrryan2• 2 years ago

"speak to me as if I am a very small child..."

A core component of that film is that the higher you go up the corporate ladder, the more distant and ignorant the individuals are. Further, they wear their distance and ignorance with pride - they have the luxury of remaining distant and ignorant and they're not afraid to flaunt it.

Don't get me wrong: it's a great scene, and speaking plainly is always something to aspire to, but the individuals in those scenes are supposed to be viewed as somewhat monstrous and lizard-brained.

Qub3d2• 2 years ago

The context is that Jeremy Irons' character knew exactly what was going on, he wanted the risk analyst to state it to everyone else in the room, and keep him on track and focused. Right before that meeting, there is a scene as the characters walk in where they are warned by the CEO's right hand man not to try and bullshit, since he would know.

gumby• 2 years ago

As another commenter said, the film was trying to make the opposite point: that Irons’ character knew full well — probably better than the other characters — what was going on.

But the detachment you mention can / is very important. When you’re working deep in the woods you really can’t see the forest for the trees. You may be working on a feature that will make the user’s life a lot easier, but the real customer is IT and your feature could be cut because the customer won’t like it (“this will add retraining cost”). In Margin Call, perhaps the thing that could increase your bonus is, from the overall company’s PoV a distraction because it’s more urgent to save the company (so bonuses can be paid out at all).

So a good manager operates at a higher level of abstraction. The best ones have a lot of experience so can see from the signals they get what’s happening at the lower levels of abstraction. Irons’ character is supposed to be one of those.

Of course the high level abstraction, when the boss fell upwards and doesn’t have the Fingerspitzengefühl to be able to see what’s below the surface, is a common problem. It can kill a company: look at how Welch and Immelt destroyed GE.

A good sign of this is also called out by a different commenter: opaque language is often used to try to cover up ignorance.

nomonnai• 2 years ago

I have found that audiences genuinely appreciate when you speak powerfully and simply

Unfortunately, that only works if the speaker has interesting ideas to share. Often, obtuse language hides the lack of interesting ideas. Sometimes, there are no ideas at all.

Saying "most of our ideas were pretty bad" only works if an interesting idea comes afterwards. But such every interesting idea requires a lot of work; work that many speakers have not performed.

consf• 2 years ago

Jobs was known for his ability to convey complex ideas in a simple, engaging and often entertaining manner. His presentation style is amazing

Crazyontap• 2 years ago

I have a deep admiration for Steve Jobs and the revolutionary impact Apple had on the computing world. They truly had the potential to push the boundaries of innovation even further. However, it's disappointing to see how they have clamped down on innovation under the guise of security. By turning against hackers, who were once their allies, they have stifled the very spirit of creativity and exploration that once defined them.

In contrast, I'm grateful for my Android phone. Despite its own set of issues, it still allows me the freedom to root it and truly own my device. This openness fosters a community of innovation and experimentation, something that Apple seems to have moved away from. It's a reminder that while security is important, it shouldn't come at the cost of stifling innovation and user freedom.

Ilya_Stremovsky• 2 years ago

I'm no Steve, but I'm shamelessly stealing the structure for my next "What's up with AI" talk.

walterbell3• 2 years ago

1h audio of 1983 speech and Q&A responses, digitized from cassette in 2012, http://lifelibertytech.com/2012/10/02/the-lost-steve-jobs-sp...

Is there more video than the few minutes in OP?

layer8• 2 years ago

Scroll further down in the OP, it has the full video.

walterbell3• 2 years ago

Thanks.

  wget "https://res.cloudinary.com/dkpjmxbwo/video/upload/f_auto/q_auto/v1720723706/Aspen/Final%20Steve's%20Talk/Aspen_Main_Speech_v05_1_mhtuvu.mov" --referer=https://stevejobsarchive.com/exhibits/objects-of-our-life

w10-1• 2 years ago

Heraclitus plead, "Listen not to me but the logos (word)"

i.e., to honor SJ, it may be best to pick up his work - to respect what he respected - instead of lining up in idolatry.

In this case, the key insight about design is not that it's beautiful.

Because the personal computer would be so useful that it would become pervasive, it was an incredible opportunity to inject some beauty and joy into many, many interactions, and thus if not enliven people at least counter the deadening effects of continuous interaction with purely functional affordances. Steve was asking designers to see it as such (and not as a threat to their traditional tools and value vectors).

We in society are trapped by the things we need to live at this scale and level of coordination. At a minimum, don't be evil. But that's not all.

In 2024, the situation has reversed: generations have become conditioned by the attention economy, to the point that everyone - small children to our best tech leaders - are making sound-bite reactive emotional decisions shaping our future.

Tech affords not just the opportunity to influence. It's realizing that other people made your capabilities and everything you depend on, and you're responsible for doing the same, to make it possible for future people to live a good life.

I think SJ took it as a responsibility instead of an opportunity because as an adopted person he directly experienced the contingency of nuture and appreciation for the people who did raise him.

"the ability to put something back into that pool of human experiences is extremely neat" - SJ, remembered by Jony Ives

Bluestein5• 2 years ago

generations have become conditioned by the attention economy, to the point that everyone - small children to our best tech leaders - are making sound-bite reactive emotional decisions shaping our future.

Totally on point. Kudos.-

pixelmonkey2• 2 years ago

All I could think about when listening to this interesting clip is, "How many young people, today, even have any idea what he's talking about, re: computers being ugly and hard to use?" Since this is 1983, he's obviously talking about IBM PCs[1] and DOS[2] -- not even MS Windows (Windows 3.1[3] wouldn't arrive until 1993, a full decade later). But that might be lost on younger listeners today.

[1] https://en.wikipedia.org/wiki/IBM_PC%E2%80%93compatible

[2] https://en.wikipedia.org/wiki/MS-DOS

[3] https://en.wikipedia.org/wiki/Windows_3.1#Windows_3.1

dagmx6• 2 years ago

It’s funny but when I talk to my younger brothers friends (only a few years apart), they have never had to deal with the multitude of ports (scsi, vga, ps/2 etc) , multitude of media types (floppy, zipdrive, cassettes, dv tape etc) or even tasks like defragmentation of hard drives.

What a wonderful boon that is to entire generations. As Steve says, today you can’t even imagine it any other way.

necovek2• 2 years ago

Like most progress, it is only partially "complete".

When we look at SSDs and flash memory, we worry about TRIM, atime being off, TLC vs MLC vs SLC or what have you, how it behaves when it's near full, very hot etc.

For USB-C connectors, we have no idea how fast any device is going to charge, how fast is data transfer going to be, and whether some of the things are going to work at all (TB vs USB, alt-DP or not, PD or not).

In a sense, multitude of connectors was simpler because it wore those capabilities right on the face of it: if it fits, it works.

EnigmaFlare2• 2 years ago

Maybe they just never had desktop PCs? Mine has a ps/2 port, various different colored USB type A ports, USB type C, DVI, HDMI, RJ-45, 3.5mm audio, and I just bought a M.2 PCIe adapter card because SSDs have two different popular interfaces. I also have a micro-SD to USB adapter and a box full of just as many cables as I had in the 1990's. Graphics cards now have their own special power connector, as do SATA drives. HDMI comes in 2 or 3 different sized connectors, so does SATA. It's no less of a mess than it was then.

tannhaeuser• 2 years ago

Since this is 1983, he's obviously talking about IBM PCs[1] and DOS[2]

More likely, he was talking about CP/M, Commodore's C64 or earlier systems, Apple II, or mainframe/midrange terminal systems including Unix since

it was not until 1984 that IBM PC and clones became the dominant computers [1].

[1] https://en.m.wikipedia.org/wiki/Influence_of_the_IBM_PC_on_t...

pixelmonkey2• 2 years ago

That's an interesting Wikipedia page! Thanks for sharing.

lispybanana• 2 years ago

Full talk, grimy audio: https://youtube.com/watch?v=2rqwi63Q1Gs&si=F2ng6g7_HTVMDahP

walterbell3• 2 years ago

good audio/video (55:13), https://news.ycombinator.com/context?id=41000605

pilgrim0• 2 years ago

SJ has undeniably championed great progress at the technology design front. But I think it’s important to acknowledge the bad parts, or rather, the things we lost along the way. Mainly, I think, the push for too much abstractions, needed to introduce the disruptive new medium of PCs to everyday people, holds no “truth to material”. This in turn has made ignorance almost a prerequisite to use computers as they come. There’s a tremendous distance between the way of computers and the way of users, so much so that, specially in software engineering, it feels like a huge portion of the job is just making very long and fragile bridges to connect the reality of machines to these unsound models of “humanized” interfaces. It makes the machine less efficient and the users less powerful than they could be if the mechanical truth wasn’t considered an aberration. In a sense, we’re now trapped within the tyranny of a very particular semiological viewpoint.

chuckadams• 2 years ago

Steve points out that the design effort in the U.S. at the time had been focused on the automobile, with little consideration or effort given to consumer electronics

Home stereo equipment has a long and storied history of design, and before that it was radios. The 80's was chock full of interesting and pretty electronic gadgets.

kjellsbells• 2 years ago

One lesson I continually take away from early Apple is how well rounded the core folks were in things other than technology. Design, religion. Typography, fashion, literature...really the genius of Apple was human-ness brought to bear on technology.

These days the technology shapes us, and companies push us to adapt to their tech offering. Thou shalt have the shitty Aptos font. Thine eyes will be assaulted by advertisements even in your most reflective moments using our devices. Etc.

SJ was a grade A ass** in a hundred ways. And Apple isnt the Apple of 1983. But trying to imbue computing with the human spirit was a massive contribution to society, and I hope we can continue to drive that forwards.

m463• 2 years ago

Thine eyes will be assaulted ... using our devices

This is what I hate the most.

Devices nag. They interrupt. I'm not even talking about advertising, which is evil and self-serving.

I mean the rest of it. Tips for your new device. You haven't set up 3 things! Do you want to switch your browser? Apple used to be so clean, but now this has permeated our society starting with apple.

criddell3• 2 years ago

That's something I think about as well. He said "we’re solving the problems of injecting some liberal arts into these computers" and I think he was sincere and successful. There are so many Jobs-wannabe's out there that have picked up on the being-an-asshole part of his management style and ignored his appreciation of the humanities.

steve19772• 2 years ago

To be fair, Microsoft has a long history of research in computer typography, especially in regards to readability on screen, see for example ClearType.

Apple was more about true WYSIWG, less about screen work.

You might not like Microsofts fonts subjectively of course, but it’s not like they were design by some interns. Aptos for example is by Steve Matteson.

alabhyajindal• 2 years ago

Microsoft may have better research but that's not reflected in their products.

oglop• 2 years ago

What amazes me and leaves me breathless is the incredibly and profound ability of a thinker on a coabre of such magnitude to express such complex and intricate ideas blah blah blah blah blah blah shoot me. Kill me please. I am empty and I must use a speech made long ago by someone trying to sell his product to give me meaning and feel like I’m alive. Help me. Help me. My personhood is fading….buy mac. Buy Mac. Buy Mac. Think different. Think different. Buy Mac. Don’t be like others. Be cool. Buy Mac.

barrenko• 2 years ago

Hell of an article. This what I used to buy newspaper magazines for.

indigo0086• 2 years ago

It's interesting how the industry mocks the image of Steve joba by putting a turtleneck on a scruffy middle aged person that speaks modern corporate gobbledygook. The big blank stage revealing some product with none of the interesting thoughts behind it

tempodox2• 2 years ago

Called to the stage, he bounds down the center aisle, notebook in hand.

It may be worth noting to today's readers that “notebook” here does not refer to a computer.

The Objects of Our Life (1983)

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