Show HN: Pump Ups, Birchbox for the supplement industry

by massarog • 14 years ago

16 7 14 years ago

jorkos2• 14 years ago

On the homepage it says $5/month and then $10/month on registration. What's the thinking here?

massarog2• 14 years ago

Well we've A/B tested several pages, and showing $5/month + shipping on the homepage converted better than just $10/month with free shipping. We may just change it to say $10/month with free shipping so there is no confusion.

nwienert• 14 years ago

I'd say if $5/month + shipping is testing better, just make the checkout page say $5 + $5 shipping and maybe put the $5 shipping somewhere on the homepage as well in the description text.

Kopion• 14 years ago

This is a great idea. I think you should also give a little better description of what will be included in the box. I probably would have bought it if I knew what brands were being delivered to me. For example I have been wanting to try Syntha-6, which I see is in your photo, but I have no idea if that is what I would be getting. This may be part of your business model.

laundrysheet1• 14 years ago

Would you consider having an ingredient blacklist? I, and most likely other bodybuilders, do not want specific ingredients in our supplements (i.e. artificial sweeteners, etc). Or this could be an opportunity to have a different line of pump ups as well.

Show HN: Pump Ups, Birchbox for the supplement industry

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