How To Build High-Converting Landing Page Forms

http://muddylemon.com/2012/05/how-to-build-high-converting-landing-page-forms/

by muddylemon • 14 years ago

29 11 14 years ago

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facorreia• 14 years ago

A surprisingly good and thorough article. I'm saving it as a checklist.

muddylemon3• 14 years ago

Thanks, I appreciate it

alexshye• 14 years ago

Yup, I agree. Thorough with lots of good stuff to think about. Thanks!

sixQuarks2• 14 years ago

Where are the examples?

muddylemon3• 14 years ago

I have a bunch of annotated screenshots I was going to include, but the post was already a million words long and running late.

sixQuarks2• 14 years ago

I got to be honest with you, I barely skimmed the article because it was so long. If there were some examples, it would have caught my eye, and I think I would have spent some time reading around the example.

aresant• 14 years ago

Hey Muddy - One thing that I'd love to add is "site speed"

Just about the easiest thing in the world to do, that works virtually every time is to increase site speed by.

On average we see load speed for client LPs in the 2.5 - 4 second range.

Rule of thumb for us is that 1 second reduction = 10% bump in conversion.

Here's a primer of the top 3 things that we do to improve:

a) Minimizing HTTP requests in your header that could potentially slow down loading.

b) Batching style sheets so that they load in appropriate order - eg client visually sees important elements immediately like headline, text, button.

c) Get your heavy weight elements (scripts / images), if not the entire site, onto a Content Delivery Network.

More resources on site speed:

Google's Site Speed Tax:

http://www.conversionvoodoo.com/blog/2010/04/official-google...

Walmart's Real Data on Transactions w/Site Speed:

http://www.webperformancetoday.com/2012/02/28/4-awesome-slid...

List of free & commercial CDNS:

http://en.wikipedia.org/wiki/Content_delivery_network

Rudism• 14 years ago

The "back button" section feels a little out of place to me. I was expecting some form of pro-active advice much like all of the following sections give, but didn't find any there (did a double take on my first read-through because I thought maybe I had missed it). It might be nice to tie it up with something the reader can actually chew on (along the lines of "make it clear that the user has ended up where they want to be by including signs such as product images, logos, or whatever makes most sense above the fold where the user can see it, and heed the following advice to reduce the chance of users reaching for that button").

hughw• 14 years ago

Google really doesn't know I hit the back button, do they? I just tried it and Chrome debugger shows the page load for search results coming from cache. I guess I just don't see what information the browser sends that would allow them to know I had come back to the search results, from some specific page, via the back button.

TommyDANGerous• 14 years ago

Great read, very educational. Definitely took a lot from it and now going to revamp the form on our landing page. Thanks for the share!

How To Build High-Converting Landing Page Forms

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