How to Create Buzz Before You Even Have a Prototype

http://www.thedailymuse.com/entrepreneurship/17235/

by nlow • 14 years ago

41 13 14 years ago

thedailymuse.com

groovy2shoes• 14 years ago

There's an easier way to create buzz in just 2 simple steps:

1. Be Notch.

2. Release docs.

allbombs• 14 years ago

3. Talk about being Notch

Swizec• 14 years ago

The eaziest way to create buzz before you have a prototype is to work on being internet famous.

All it takes is some writing talent, a blog and a time investment. Because, you know, launching things is much easier when you have a blog with 20k monthly uniques ... even easier when it's 100k monthlies.

That is to say, before there is a prototype, the buzz should be about you.

joelg87• 14 years ago

Totally agree with this, and I believe you can benefit a lot by always putting time into yourself.

Your startups will come and go, so always work on yourself and build up your own reputation. Then each one is easier to launch and validate quicker.

My previous startup failed, but during the process I built up my following on Twitter, and launched Buffer from that platform.

jamesoey• 14 years ago

I certainly agree with you that being "internet famous" will help to generate buzz. I think the best scenario would be if the audience for your blog is similar as the target audience for your product. But I guess any buzz is better than nothing. :)

iamds2• 14 years ago

Why do you need a buzz before you release? Why not wait until you have your MVP before trying to sell it?

redguava• 14 years ago

Setting up a landing page and doing a few basic things to draw attention to it should take you a day or less. You can either spend that time right away and have 500 people that care when you launch, or you can spend that time when you finish your MVP and launch and have no one that cares.

It's time you have to spend anyway, do it early, let it sit there and attract interest.

One thing you can't do when you finish your MVP is go back 3 months and have a landing page that attracted interest.

iamds2• 14 years ago

But that interest will arrive, whether it is to the landing page or to the actual application. Wouldn't it be better for the people to arrive at an actual product rather that a page requesting email addresses? I know that I never add my email address to landing pages.

Produce• 14 years ago

1. Purchase bees.

aMoniker• 14 years ago

2. Cackle maniacally

mikejarema• 14 years ago

3. Profit!

nlow• 14 years ago

favorite comment by far!

Mizza• 14 years ago

..how is this on the front page right now?

How to Create Buzz Before You Even Have a Prototype

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