Show HN: Color.io == an intuitive social marketing / barter platform

http://color.io/?c=hacker%20news%20rocks

by ayu • 14 years ago

28 16 14 years ago

larholm• 14 years ago

This sounds extremely annoying.

ayu3• 14 years ago

Do you think so? I think it's popular and users have embraced it. There's examples on Facebook pages where you have to Like to get so-and-so-dj-mix, and there's also PayWithATweet which came out 2 years ago. There's also the email newsletter, which for a store might include coupons.

My belief is that things like books, music, and other content take time to make and users fully understand that. What Color does, however, is help consumers realize they can reward creators without necessarily spending money, but instead with publicity, arguably even more valuable for new artists/stores/websites.

splitbrain• 14 years ago

I absolutely hate this. I will like something after I tried it and really did like it. Asking me to like something before I tried it is a sure way to lose me.

alt_• 14 years ago

Everyone I know equates those kinds of pages with phishing scams. For me, the problem is mostly about trust. Without the ability to examine the content beforehand, I have no idea what I'm promoting and as such I won't touch it.

Your service would need to curate the content and gain enough trust for people already burned to accept the risk.

PS. The styling of the 'Free Download/powered by Color' button is broken on my iPad (The 'Free Download' text is below the actual button).

aggarwalachal• 14 years ago

yet another file sharing network?

coryl• 14 years ago

I think it would be clearer if you had a little diagram or graphic about how the process works.

Ie. Person A uses Color to "store" content. Person B accesses content by doing X. Person B receives content. Person A receives a Like/FB Post/Tweet. (or something like that?)

ayu3• 14 years ago

Thanks, this is great idea.

mazsa2• 14 years ago

I like it. It's completely explicit, e.g. http://color.io/1l

mazsa2• 14 years ago

But cf. "where a user has to "Like" a Facebook Page in order to access a feature, typically has a 50% or more drop off rate, even when there is something there that is actually worth liking the page to get, such as exclusive content or a great coupon. Putting a Like block on basic content will almost guarantee a 100% drop off rate. Be very, very selective about Like blocks and be sure to tell the user that it is worth it to them." http://peteryared.blogspot.com/2011/02/why-most-facebook-mar...

rplnt• 14 years ago

Is this OK with Facebook's TOS?

JayInt• 14 years ago

Interesting idea, however how will this differ from creating a facebook like page which hides the content like people do already?!

I think there is also user experience to factor in here. When I visit a bands page, take blur for a hypothetical example, I've already decided I like the band. When offered something for free to like them I've already make a concious decision to support them.

For your idea to be successful it will need to be embedded into sites where people already have engagement.

As a stand alone page it just won't work, unless you want to allow it to be branded per page, but that carries too much overhead.

Go for contracts with EMI or Time Warner and get your 'like > reward' product on hundreds of sites

ayu3• 14 years ago

The embedable widget/button for publishers goes in this direction, but I think the full download page is important. I want everyone to recognize that Likes and Tweets are really valuable, so valuable that publishers would give out free art and content to receive that social buzz.

In comparison to Facebook pages, Color links are more portable. You can easily include it in a status update also, rather than landing pages (which necessarily include the logic to check for Likes). This is especially relevant if publishers switch to the Timeline, which makes it much harder to do "Like gating". See http://techcrunch.com/2012/02/29/death-of-the-facebook-defau...

mvkel• 14 years ago

Are you prepared to explain that you aren't THAT Color (Color.com) to everyone you meet?

bnycum• 14 years ago

It took me a second to figure out that it wasn't another Color pivot.

gautaml• 14 years ago

I know it takes quite a bit of effort but one of the things I'm really drawn to about any startup/site is if they have a video explaining how the process works.

Have you considered adding one of those?

Show HN: Color.io == an intuitive social marketing / barter platform

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