Twitter's lost 50% of its advertisers since Elon Musk took over, report says

https://text.npr.org/1139180002

by 41tor • 4 years ago

22 5 4 years ago

text.npr.org

Zigurd• 4 years ago

A few months ago I would never have thought that someone who very deftly managed very modern PR through a whole army of rabid fan influencers could screw things up so badly so quickly.

I suspect that when the ashes cool enough for the rubble to be probed, it will be found that almost nothing Elon did before the enormous Tesla share run-up scales.

Guerrilla marketing is great for a Tesla, a SpaceX, a Boring, etc. when they are small and fast moving. Even gaffes accrue to one's benefit by making one look authentic.

When 80% of your revenue is top-tier brands burnishing those brands to "the right people" you can't do that. You really can't let the people susceptible to scammy vitamins, pillows, and prepper supplies displace those "right people" or those are the only ads you have left.

RavingGoat• 4 years ago

He's about to reinstate accounts whose sole purpose were to dox people to get them harassed or killed. He seems to only be wanting right wing people to praise and adore him which is a funny way to run a business.

BulgarianIdiot2• 4 years ago

I don't think he wanted to lean right. He started leaning right when the right started cheering for him, and he, as a man apparently deeply insecure, craving approval and attention, went along (I mean why else be on Twitter, memeing 24/7, after all).

I believe he was honest when he spoke about how Twitter should be a neutral public square with no political leanings and so on. But it's one thing to want something, another to have a plan for it, and yet another to execute that plan properly.

He thought he can improvise and good things will happen. Instead he got tricked by wingnuts into destroying his $44B investment.

Twitter's lost 50% of its advertisers since Elon Musk took over, report says

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