InDinero Now Lets Small Businesses Track Receipts

http://techcrunch.com/2011/10/06/indinero-now-lets-small-businesses-track-their-financial-transactions-and-receipts-on-one-platform/

by schlichtm • 15 years ago

56 13 15 years ago

techcrunch.com

mdda2• 15 years ago

Can someone from the company give an explanation as to why there is no pricing information available on the front page?

Was there A/B testing done on whether to provide it? I'm asking, because the simple sign-up popup requires me to agree to the Refund Policy, which definitely hints that me paying money is part of the equation at some point.

jlm3823• 15 years ago

We had pricing information show before the signup page, but we saw a 30-40% drop in our funnel. We'll probably add back the pricing page, but have it tucked away in case someone wants to find out without signing up.

mdda2• 15 years ago

Thanks - excellent (and unexpected) info. Good luck surviving the paper receipt deluge.

zackattack• 15 years ago

Classic symptom of what Nassim Taleb call the "Fat Tony" problem. You deflected a 40% drop but your users aren't coming back to your service. Gosh.

When I thought about using your service for my business, I was so disgusted with the disingenuity of not showing your prices on the homepage (I had to email support, who sounded annoyed -- and not at all apologetic -- to query the price points), I decided to not even give you guys a shot.

fbuilesv• 15 years ago

This. No mention or link in any of the public facing pages (I think I've done everything but sign up) is something that I as a consumer will see as: "They're trying to hide it, they must be super expensive".

I know my company would be willing to pay up to $50 monthly for something like this, but without having to give you my email address I don't see why I would want to deal with you.

If your plan/plans are 50+ then I guess you did make a good choice after all :)

viscanti• 15 years ago

InDinero does a great job of getting PR. It seems like I come across an article about them at least once a month (if not more). It's a strategy a lot of entrepreneurs could learn from. I'd love to hear what they're doing from a PR strategy standpoint.

jlm3823• 15 years ago

happy to offer my 2 cents, but inDinero hasn't been PR crazy for almost a year. My email address is in my HN profile.

We've been keeping quiet, trying to get more of our core basics right. Among all the mistakes I made, I'd say getting PR too early was one of them. And not having a plan to stay relevant after an initial PR blast was my next mistake.

jorkos• 15 years ago

i noticed you guys have been quiet. thinking back to an interview where you suggested specific roadmap items that were driven by PR opportunities. congrats on the recent product developments

hackount• 15 years ago

This service sounds great. Almost too good to be true (they'll scan and organize your "receipt shoebox" for free?). But I do have to say it's a little alarming that after signing up, it appears I can't do anything further without entering all my private bank details (including password and security question!) into a website that is not my bank.

Let's recap: 1) Website I've never heard of before 2) sounds too good to be true 3) immediately requires my bank's password.

I'm not saying this is a scam--infact I'm sure it isn't since I was sent there from a TC aritcle--but unfortunately logic still prevails and I have to pass on this one. I wish there was a way to test drive the site by manually uploading or entering my details (and if there is a way already, it should be more apparent how to do so).

jlm3823• 15 years ago

It's difficult to build a useful service where people have to manually enter their data. We used to make it easier for people to enter in details without having to add their bank account, but we found that they were far less likely to come back after 30 days. I'll definitely sharpen this sign up flow and try to make it more compelling to add data without knowing much more about the service.

marquis• 15 years ago

I use this feature in another cloud-accounting package (non-US), it's a fantastic option that you forget how you ever lived without it. Good luck with this to help you get more traction in this sector.

bentlegen• 15 years ago

I'll just put this here: http://www.shoeboxed.com

Does InDinero do their own receipt processing? Or are they leveraging a third-party service like Shoeboxed? Just curious.

InDinero Now Lets Small Businesses Track Receipts

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