DailyCandy Bought by Comcast for $125 million

http://www.techcrunch.com/2008/08/05/dailycandy-bought-by-comcast-for-125-million

by diego • 18 years ago

16 9 18 years ago

techcrunch.com

beaudeal• 18 years ago

congratulations to dailycandy! my sister has been an exec there for a long time, so this is really exciting haha

shafqat• 18 years ago

congrats to you and your family then... must be a nice payday hopefully. ;-)

drandall• 18 years ago

This really makes me wonder how valuations are calculated for newsletters. Anyone?

sachinag• 18 years ago

Same as websites - but you track number of people subscribed and the key metric is how many people open it. CPMs are a little higher for newsletters than for websites with the same number of readers I've found (as an advertiser, not a content producer).

ryanb• 18 years ago

I'm shocked at the price, but good for them.

mtw• 18 years ago

quick math: $25m in revenues, 2.5m subscribers, which makes it $50 annual revenue per subscriber.

So I am wondering is $50/year/user a high or low figure in web advertising? I am suspecting it's a high one because of the audience (hip, young and rich urban women)

falsestprophet• 18 years ago

Very, very high

quickpost• 18 years ago

Not sure I follow your math. Wouldn't that be $10 in annual revenue per subscriber ($10 * 2.5mil = $25mil)?

niels_olson• 18 years ago

so . . . we plan to move to DC next summer. Would my wife want to sign up for this now that it's been sold?

DailyCandy Bought by Comcast for $125 million

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