Atlassian announces new logo

https://www.atlassian.com/blog/announcements/our-bold-new-brand

by aupright • 9 years ago

23 19 9 years ago

atlassian.com

insteadof• 9 years ago

That new logo looks like fingertips.

Does this mean they've also done away with all caps on JIRA? Or was that changed a while ago?

marcins• 9 years ago

Yes, all product names are now consistently cased as part of this rebrand. Jira, Statuspage, Fisheye, Hipchat and Sourcetree (the latter 3 all being CamelCased before)

cpeterso2• 9 years ago

This logo makes me feel very uncomfortable because it looks like an X-Acto knife slicing a thumb. <:o

richardwhiuk2• 9 years ago

Companies talking about their new logos are the most self absorbed thing possible.

eps3• 9 years ago

"We need a gradient"

Very few logos use gradients to their benefit and this is not one of them.

Also, the wordmark ("ATLASSIAN") has too much going on. This L-A pairing has been used to death, including several high-profile logos. Customized bar in A is lost in smaller sizes and looks like a rendering artefact. And it's not even kerned well, in the SIA part.

The font choice is going to bite them in the back very soon. Single-story "a" and overall playfulness is suitable for a lifestyle/cooking blog, but not for a tech company catering to technical people.

I'm going to guess it was an in-house rebranding job with little to no field validation. Looks like someone with a bit too much carte blanche got carried away with artsy-fartsy designy trends and forgot to actually check the results against their userbase.

EDIT - Ahhh... they got a rockstar designer to redo their logo. A guy who did a Twitter "rebrand" (tightened up their bird logo). This probably explains why the logo is so off the mark.

JustAnotherPat• 9 years ago

Do they really have to jazz it up with all this bluster? Can't they just say, somebody told us the logo must be the letter A, can you make it look pretty?

sitepodmatt2• 9 years ago

What is fiverr's refund policy if not happy with the quality of the deliverable?

banned1• 9 years ago

At least this is a little more creative than HP Enterprise's "new" logo:

https://s-media-cache-ak0.pinimg.com/originals/dc/a4/bc/dca4...

I wonder how many $Ms that cost.

eps3• 9 years ago

That's a _superb_ logo actually.

It's a shape of a racked server + an usual, but fitting choice of color. It's instantly recognizable and versatile as hell.

sitepodmatt2• 9 years ago

I like it but will people know what a physical server looks like in the future, kids dont understand the save button (floppy disk) today.

eps3• 9 years ago

* UNusual

majewsky2• 9 years ago

Looks nice. The only thing I'd change is put a bit more space between the application logos and the wordmarks, esp. for Jira and Statuspage.

drinchev• 9 years ago

The only service logo, that >looks< unchanged is the Trello one.

One more time I would like to say how great is the Trello team of being able to deliver a logo that survived a redesign of it's new owner.

synicalx• 9 years ago

Living with a graphic designer, I've heard all there is to hear about how important logos are and how many hours/days need to go into research for one. BUT, I'm yet to actually see any real evidence whatsoever that it's worth spending more than a couple hundred dollars on one. Can anyone find any actual evidence that it's worth investing a ton of your marketing budget into a logo vs just about any other marketing exercise?

Personally, I just can't wrap my head around it. Pick a colour palette that matches your business (blue = calming, red = aggressive etc etc), and make a mildly unique and attractive shape with those colours that is related to your businesses name. I've had it explained to me a million times but I still don't see how this could take more than a couple of hours, it just seems like a massive exercise in overthinking a very simple problem.

richardwhiuk2• 9 years ago

I also struggle to believe that if you have a well recognized logo, unless your company's image is really, really poor, then redesigning your logo is anything other than a net negative.

sogen2• 9 years ago

"Mating sharks"

cpeterso2• 9 years ago

Or two sinking ships.

sogen2• 9 years ago

made me laugh

Atlassian announces new logo

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