Learn PHP from Scratch or outsource?

Hi, I would like to apologise upfront if the question has been asked and answered before. If you have the link please send it to me!!

I'm am considering developing an e-commerce/community site using PHP or AJAX. The only issue is that I have no web programming skills though I have dabbled in VB, Delphi and Haskell. I also did a little MS Access application development, though I must admit database programming is not my strength! Furthermore, my constraint is time and funding. I do not want to pay too much to develop this. Do you think I should outsource this programming to say, elance.com? I'm worried about intellectual property as well as having to continue to upgrade my site as I get feedback. Your suggestions are appreciated!