The Century Of Self: Happiness Machines. The Birth of Consumerism [video]

Interesting quote:

"We must shift America from a 'needs' to a 'desires' culture, people must be trained to desire, to want new things even before the old has been completely consumed. We must shape a new mentality in America, man's desires must overshadow his needs."

Paul Mazer, Lehman Brothers (1930)