Amazon launches its newest private label, Wickedly Prime

https://techcrunch.com/2016/12/23/amazon-launches-its-newest-private-label-wickedly-prime/?ncid=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29

by prostoalex • 10 years ago

50 23 10 years ago

techcrunch.com

saurik2• 10 years ago

Isn't AmazonBasics also a private label that makes its affiliation with Amazon obvious? The article says quite explicitly and numerous times that Wikedly Prime is the first time Amazon has done this :/.

jhowison• 10 years ago

It is weird, the article even says further down "The retailer seems to know what it’s doing, too. An earlier report from 1010data found that Amazon’s private label brands were taking over market share in their respective categories, including speakers (thanks to Amazon Echo), baby wipes (Amazon Elements), and batteries (AmazonBasics)."

niftich• 10 years ago

The AmazonBasics brand was introduced in 2009 [1].

[1] http://www.geekwire.com/2014/amazon-launches-private-label-d...

danharaj• 10 years ago

Wickedly Prime is the first brand since the debut of Amazon Elements two years ago to make its affiliation with Amazon known.

rokhayakebe• 10 years ago

Dad On Demand?

Father As a Service?

saurik2• 10 years ago

Ah ha: I apparently misread that sentence in multiple ways. :(

qwrusz2• 10 years ago

Perfect choice for a name. No business is safe, Amazon is your competitor or soon will be. Hide your kids, hide your wife.

mseebach• 10 years ago

Remember to give you wife and kids a family-size bag of Wickedly Prime Blue Corn Tortilla Chips so they have something delicious and great value to munch on when hiding.

qwrusz2• 10 years ago

Unfortunately Wickedly Bezos Tortilla Chips are only available from amazon's site. So if you order them odds are you would get counterfeit chips from China instead. Dangerous.

lowglow• 10 years ago

Am I the only one who thinks this is a signal that Amazon's core business has peaked and it is now desperately exploring any new opportunity to grow their revenue? Literally no business is safe.

If a business cannot grow up, it grows out.

techman9• 10 years ago

What? This is as traditional of a move as they come. Virtually every other retailer has some lower cost in-house brand that rebrands generic items. Amazon is just doing the same. This is classic vertical integration at work.

Karunamon• 10 years ago

The one difference I'd say is that the AmazonBasics house brand is usually leaps and bounds better than the competition for much cheaper. I needed a monitor arm, and they happened to have the cheapest one at the time - the next most expensive one had bad reviews for not being strong enough for heavier screens.

fullshark• 10 years ago

That's Amazon's MO.

binarysolo• 10 years ago

Amazon 3P seller/manufacturer here: this is what they mean and do when they say your margin is their opportunity.

It means people can't just go to China, lock down a manufacturer, and sit easy for years flipping the same old product without actively trying to push the product forward. Amazon will play the same game with you, and they have the advantage of sales data + a willingness to drive traffic over profits.

In a similar spirit, they also do this to distributors who basically order case packs from manufacturers then list them on Amazon -- once you reach a certain volume Amazon contacts the manufacturers themselves and cut you out.

I wouldn't be surprised if Amazon starts building their own factories after awhile to replace out manufacturers -- vertical integration is their playbook.

jfoutz• 10 years ago

With wicked right in the name, i'd assumed they'd be addressing more sins than just gluttony.

Wrath could be pretty easily handled by nerf guns, or perhaps airsoft/paintball. Sloth with home automation. Envy and lust seem straightforward.

Pride and greed might be tough though.

draw_down• 10 years ago

The name made me think it was maybe some kind of weird Amazon Prime service for sex toys and stuff like that.

disposablezero• 10 years ago

Creepy logo but at least it's not monetizing human trafficking, yet.

yellowapple2• 10 years ago

Give Mechanical Turk a couple more years ;)

itazula• 10 years ago

I didn't realize "wicked" was still slang. Regardless, Wickedly Prime strikes me the wrong way as a name -- it's almost too self-conscious.

kurthr• 10 years ago

In the Bay Area they may have to offer HellaPrime instead.

vinay427• 10 years ago

I would have loved if they called their same-day ("more" Prime) service that, instead of "Prime Now".

chrisseaton• 10 years ago

I don't think this is the slang usage of the word. Wicked means bad or naughty, and this is junk food, so it's a self-deprecating but conventional use of the word.

Amazon launches its newest private label, Wickedly Prime

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