Speaking for my own personal experience. I graduated from high school in the mid-2000s. I had any passion, joy and desire for reading crushed out of me through my school years. Between being forced to read books/topics at school I had zero interest in, my parents forcing me to read hours a day after school, writing and presenting book reports, Accelerated Reader tests and who knows what else, I haven't causally picked up a book to read in... a very long time. Thanks to a friend, I have just now picked up audiobooks as a way to potentially reintroduce books to my life.
As a parent of school aged kids today, I know that rubs off on my kids too. I happily read to them and share a joy in a book with them. But I don't set a role model of reading a book causally on my own.
I've wondered if some of this is the home life and some of the frustrations from our own school years running off a bit too.