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waderoush

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www.xconomy.com 12y ago

Computer-powered glasses with actual utility: Evena's vein-hunting goggles

waderoush
2pts0
www.xconomy.com 12y ago

From EA to EQ: Can a video game teach emotional skills?

waderoush
1pts0
www.xconomy.com 12y ago

Walled gardens make good neighbors, argues Nextdoor CEO

waderoush
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www.xconomy.com 12y ago

The village walk: trust, relevance, and reputation in tech

waderoush
1pts0
www.xconomy.com 12y ago

How Diffbot could be the next Google.

waderoush
5pts0
www.xconomy.com 12y ago

Versal steers away from the YouTube model in online education

waderoush
2pts0
www.xconomy.com 12y ago

News, social networking meet in Prismatic's 'interest network'

waderoush
1pts0
www.xconomy.com 12y ago

At Unbounded Robotics, smart compromises bring down costs

waderoush
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www.xconomy.com 12y ago

RidePal and the private bus wars

waderoush
1pts0
www.xconomy.com 12y ago

Inside Houzz, the alluring app for home remodelers & wannabes

waderoush
1pts0
www.xconomy.com 12y ago

Teen trio builds Stoodle, 2-way whiteboard app for homework

waderoush
1pts0
www.xconomy.com 12y ago

The problem with Bitcoin

waderoush
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www.xconomy.com 12y ago

3-month accelerator programs are too short, says Nine Plus founder Peter Relan

waderoush
1pts0
www.xconomy.com 12y ago

HealthPocket, HealthSherpa offer partial workarounds for Healthcare.gov mess

waderoush
2pts0
www.xconomy.com 12y ago

Flipboard killer? Reverb taps 'word graph' to reinvent the news reader app

waderoush
2pts0
www.xconomy.com 12y ago

Anki Drive, physical/virtual toys, and the art of constraints in robotics

waderoush
1pts0
www.xconomy.com 12y ago

Pocket makes a bid to own the interest graph

waderoush
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www.xconomy.com 12y ago

Apple's weakness: customer loyalty has its limits

waderoush
2pts0
www.xconomy.com 12y ago

Alternative accelerators: Tandem applies "muscle capital" to mobile startups

waderoush
1pts0
www.xconomy.com 12y ago

BuzzFeed, Snapchat, & other bad ideas that look like good ideas

waderoush
3pts0
www.xconomy.com 12y ago

Please, keep paying $80 a month for cable so I can enjoy cheap TV

waderoush
85pts105
www.xconomy.com 12y ago

JOBS Act may bar fundraising pitches at demo days, accelerators say

waderoush
1pts0
www.xconomy.com 12y ago

Here's how Yummly, the foodie's Google, could conquer the kitchen

waderoush
1pts0
www.xconomy.com 12y ago

Steve Blank's UCSF course tests "evidence-based entrepreneurship"

waderoush
1pts0
www.xconomy.com 12y ago

$10K for a custom, liquid-cooled PC? The hot rods of 4K gaming

waderoush
1pts0
www.xconomy.com 12y ago

UC Berkeley offers an online master's degree in data science

waderoush
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www.xconomy.com 12y ago

What is Quora? 7 answers from Adam D'Angelo and Marc Bodnick

waderoush
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www.xconomy.com 12y ago

The Year Without Pants: Review/Q&A on Scott Berkun's book about WordPress.com

waderoush
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www.xconomy.com 12y ago

Robotic spoons & Google Glass for docs: Rock Health demo day summary

waderoush
2pts0
www.xconomy.com 12y ago

Heavybit: grad school for startups building a software supply chain

waderoush
3pts1

I was a first-time marathoner in 2012 and I found Hal Higdon's site very useful. http://www.halhigdon.com/

FWIW, training for a marathon isn't too complicated. Start at least 18 weeks beforehand. Run about 10-11 miles during the week and do one long run on the weekend, building up to 20 miles two weeks before your race.

[dead] 14 years ago

I think Twitter is more like a protocol than a website; and frankly it's too important at this point to be left in the hands of Twitter Inc. I'd love to see a serious discussion about making it a community-owned standard on the same level with TCP/IP or SMTP. But I guess that could never happen in a free-enterprise-obsessed world -- unless, perhaps, Twitter proved itself to be such a bad steward that its users demanded some kind of "nationalization."

I'm a journalist for one of the publications listed in Cision. (I'm San Francisco/Silicon Valley editor at Xconomy.) Cision is a fine company, but if I were an entrepreneur at a cash-strapped company I would never pay $2500 for a list of media contacts.

A much better (and cheaper) strategy is to read the publications that follow your industry, figure out which reporters at those publications write about your niche most often, and contact them directly with a quick summary of your company and its latest news. Most publication's websites list reporters' email addresses, or at the very least provide an address for story tips. Of course, maybe digging up this information counts as "spending countless hours," but I don't think a media strategy has to be so time-consuming. Whatever your company is working on, there are probably only five to 10 journalists who will know enough about your field to do an accurate, thoughtful story. Figure out who they are and target them directly.

By the way, my address is wroush at xconomy dot com.

Author here. It's not ass-kissing, it's a genuine compliment -- Antonio is a good writer.

Also, I think his success with the blog posts is instructive. Antonio freely admits that he's writing "linkbait blog posts to get us free PR" (http://adgrok.com/why-founding-a-three-person-startup-with-z...). I wouldn't advise trying this unless you have something genuinely engaging to say. But you have to admit it's an inventive, low-cost way to get your startup off the ground.

It's true that there are 13 companies that pitched yesterday but haven't launched. And one that didn't pitch at all. Attendees at Demo Day aren't asked to sign NDAs. There's just a gentlemen's agreement (sexist term isn't it?) not to write, tweet, blog, etc. about the companies that haven't launched yet.

With regard to the points Harj and others make in this thread about TechCrunch, I have no idea if they have a policy of turning up their nose at companies that have already been covered elsewhere. I certainly would never agree to YC's off-the-record request for that reason. I observe it because I think the YC companies deserve a chance to control how they make their first big public splash.

Author of the original article here. I guess I should have said that I never glance at the Gmail ads and I have a hard time imagining why anyone would, as they are consistently irrelevant to me. As soon as I learned about a plugin that could replace the ads with something useful, I installed it.

On the other point that seems to be getting commenters riled up -- "messing with other people's content" -- I think I am on Rapportive's side. I admit that I would be seriously annoyed if someone wrote a plugin that replaced my stories on Xconomy with, say, TechCrunch stories. But that's the risk of publishing on the Web, where the viewing platform is not ultimately under your control. And if people started using such plugin widely, it would be useful feedback for me -- it would mean that I should do something to make my own stories more interesting. Google should see Rapportive as a signal that something is missing in Gmail. Either they should provide more relevant ads, or they should copy (or buy) Rapportive.

Editor of Xconomy San Francisco here. For all you startup types, Daniel makes one point that I would absolutely agree with and underscore. Don't send us press releases. It's true, we get hundreds a day. They have a magical way of making a great company sound boring. Have them ready as background material, but don't lead with them.