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tsbaron

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You are right. However, I don't think Yahoo's track record in integrating acquired companies helped them at all. Google is perceived as an innovative company where Yahoo seems to follow the leader.

Here is what Alexis had to say answering this question in the comments section of his site:

alexis ohanian said... I believe the biggest thing was the dangers of dealing with both cellphone carriers (this is pre "AppStore," remember) who are notoriously closed and slow-moving as well as restaurants, which aren't typically very tech-curious (all the ones I spoke with were taking online orders via fax).

Just buy this one 16 years ago

I would never purchase something like a TV or a laptop without thoroughly investigating it first. Could maybe be useful if you're looking to get a gift and are crunched for time. There should be a way to access the reviews though.

I would say start with small producers and learn from your experience.It's always better to make mistakes with the small players before swimming with the big fish.

In terms of your homepage and conversion rate, you have five call to actions with two sign up for free buttons. I would consolidate these to the one or two most important ones to make them more effective.

Congrats and good luck!