<3 this feedback! To address the social account brand registrations I added the KnowEm tool. I've also added Google Apps.
Are you referring to a specific developer checklist? Do you have one you'd recommend me to include? Can you please add it as a tool/send me the link?
I'll probably setup a separate SEO/SEM Toolkit altogether because there's a helluva lot to cover there. Perhaps I'll allow for the ability to include other toolkits as tools in toolkits?
I've replaced Google Alerts w/ your lovely app on the Web Site Launch Toolkit. This is a perfect example of why I created What To Use...to find out about great apps like this one!
Now it's back, it must be related to the 300+ simultaneous visitors on the site right now. I believe I know what the fix is, I just don't want to risk breaking the site right now in order to address it.
With Google you'd never find out that your friend is using a particular "tool" if you weren't looking for it. Perhaps something would be extremely helpful to you, but you aren't aware of it and aren't actively searching for it.