I view what's happening with net neutrality as what happened to cable television. When I was growing up, I only had access to local shows and then the number of channels grew steadily. Then fast forward to today and you have all theses different packages that you have to pay for in order to access them. It's just another way for companies to continue making money off us.
I think they see how torrents and online streaming sites threaten their revenue and that the Internet can do to them what it's done to advertising (esp. for media).
I'm curious to see what forms of innovation and technology will come out this to try and bypass this. Maybe nothing. Who knows though.