Compare Evernote with Google Keep. The latter, which came out later, converted me to use the former. You have nothing to worry about. A big company sucks at copying ideas. An innovative big company gives incentives to defensive maneuvers like this, but never sees them through to an offensive maneuver unless there's billions at immediate risk. If anything, Google is doing you a favor by shining the spotlight on a mediocre solution. All you need now is the product to tap into that dissatisfied channel. They just validated the significance of your market for you. Good luck!
sfpirate
I'm an SF tech founder. Been following pg since 2006 and his essays transformed my work life. Studied CS in Waterloo undergrad and Business / Entrepreneurship in CMU grad school. Worked at Microsoft (Redmond) and Google (Mountain View) as an engineer. Worked at startups of every stage, and fell in love with building businesses. Coffee junkie. Grew up from nothing (really, not relatively). I feel beyond fortunate to be where I am today, and wouldn't believe my journey 10 years ago. Want to give something back to humanity before I die. Luckily I really enjoy the company of geeks (I am one), so doing something big seems very possible.
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