robinweller

Nice. What’s the tech stack?

I have been suggested speaking to real estate businesses to see how useful it would be.

A friend of mine used to work for a real estate company and said his company and their competitors were always at loggerheads and complaining about each other breaking rules etc. this would have stoked the fire a little!

I’ve been building Adversa [1], a tool that monitors competitor websites and explains what actually changed.

Most monitoring tools alert every time anything changes. That usually ends up being navigation tweaks or small copy edits. After a while the alerts just get ignored.

Adversa focuses on meaningful updates instead. It detects changes across competitor pages and uses AI to summarise what changed and why it might matter.

I originally built it because I was manually checking competitor pricing pages and changelogs. I also wanted something practical for smaller SaaS teams. A lot of existing tools are either enterprise-priced or the free tiers are too limited to be useful.

Still early and trying to learn what people actually want from this kind of tool.

[1] https://adversa.io

I’ve been building a competitor monitoring tool recently and started thinking about how product teams actually track competitor changes.

A lot of teams still manually check competitor websites for updates like pricing changes, messaging tweaks or new features.

While working on this I realised how often small changes happen quietly across landing pages and pricing pages.

I wrote a short post about approaches to monitoring these changes automatically and some of the signals teams might want to track.

Curious how others keep track of competitor changes.