Carta is considered an equity management tool that you have to get after a few years of raising capital.
That's what I thought it was when I started my previous company But, we ended up selling after just two years, before any major capital was raised and even before I hired double-digit employees.
Despite our small size, the amount of time and effort that our legal team had to go through to properly issue out capital to me, my team, and my investors was painful.
No straightforward & free solution existed at that time to properly manage equity. But it would have made my life so much easier if it did. And that's just one of the reasons I'm happy to be bringing Carta Launch out to new founders.
"It is unfortunate that we don’t study them further, as we humans learn much more from our mistakes—both individual and collective—than from our successes.”