HN user
Oh yeah, and Reddit banned me for bringing it up there. So, that's cool. And BeerAdvocate took down my post about it too... so I'm reaching out to bloggers and podcasters now for interviews. I have no idea how I'm going to publicize this except maybe by gorilla tactics.
I think you'll all love this. I just made a study of this in the US, which you can read at isitapint.com This is very new and I'm between jobs having some fun.
I also made a free app that maps measurements of pints (or any pour) that users make, meaning you can share where short pints are poured and more importantly where honest pints are being poured. It should work in the UK, but I set this up in the US. I intend for it to work internationally. Eventually the app will have a large enough database of poured pints that have been measured by scale that a simple photo will give a very accurate measurement if the glass is recognized.
I hope it helps humanity.