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p3rls

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i've been thinking that google could use its own AI to evaluate URLs instead of relying on pagerank and backlinks which are almost completely valueless as a signal in 2025. in my niche there's more slop than ever being produced daily and it's all hitting rank 1. it's tragic what google is doing to the internet.

let me tell you briefly how search works in my main's niche of kpop, where i had about 3m monthly sessions last month for august on my platform (kpopping.com)

for 20 years, websites that released idol nudes dominated (https://www.change.org/p/allkpop-com-shut-down-allkpop )

then the first wave of slop that figured out you can buy links (https://x.com/paulkimio/status/1550532282288508929)

and now for the past three and a half years it's been indian news websites that dominate

good riddance to the search-powered internet and seoers, i don't mind bleeding-- i've been bleeding this whole time :)

in my niche (korean entertainment) i now have to compete with 200 indian slop scammers when before it was 10 malaysian scammers, then everyone else was mixed race.

really sad what google has done.

you can see it really obvious on some of these korean queries for singers, eg, google "taehyung" and look at the news tab and give it a count.

Feel free to add my experience

Escape from system (fire protection trades)

Build popular web platform for Korean pop music

Google redirects all korean queries to indian seo scammers for three years (eg, google "BTS" or "BLACKPINK" and count the indian URLs)

LLMs could be used to easily evaluate web content on real standards like google claims it wants to (EEAT) over pageranked SEO slop but sundar the coprophage isn't quite sated yet.

It was GOOGLE that promoted endless yoasted wordpress slop in every single niche made by semiliterate semitechnical people with no actual experience in their niches (despite google's protestations about EEAT)

Even today you can search things like "BTS" and see google has overwhelmingly preferred indian slop URLs for some of the highest traffic queries on the planet and no one gives a fuck.

i got my start being a little shit on progs (literally, the channel was called progs)-- i will never forget those retards helping me in vb6 when my dll would break some ocx file here or there.

the most popular prog, was of course, rampage toolz 2.0 made by oogle but random independents like me could make a cool punter or ascii generator. i copied lots of other peoples' ideas and put them into one prog, with a minimalist design which was revolutionary in the year 2000 or whatever it was and called it cyanide tools.

in fact there were even chatbots back then, believe it or not

It's great being an independent site in 2025.

You get fucked by google promoting AIOs and hindustantimes articles for everything in your niche then these scrapers knocking your server offline on the other.

i didn't like kagi either at first, but google has deteriorated so much with the constant hindustantimes .com listicles in every fucking search query it's become unusable