* If possible, it's a good idea to ask the previous homeowners who they have used or recommended for tree/plumbing/etc work.
* You could ask your neighbors who they have used in the past, or if they have any specific suggestions.
* You could ask people on a neighborhood social network (such as Nextdoor or Facebook, if you are on those platforms).
* If none of those work out, Googling or Yelping like you said also works. There are also apps for this, such as Angie's List, TaskRabbit, Thumbtack, Porch, etc.
2. Add screenshots (or possible a short video) of what the end result looks like. This would make users more likely to actually follow through with importing their transactions and helps in telling users what your site actually does.
Your privacy policy is completely blank except for the phrase "WIP", which isn't very reassuring. [0]
On the other hand, I like how with your Terms of Service, you have the actual terms in one column and then summarize/simplify them in a second column. [1]
They are not. The site belongs to Jamie Zawinski, who is commonly referred to as jwz. Zawinski is a well-known programmer (known for free software contributions) and current owner of the DNA Lounge.
After reading the article, I was wondering if Sal Soghoian had any relation to the privacy researcher/activist Christopher Soghoian (https://www.dubfire.net/), and it turns out that Sal is Christopher's uncle. Not really related to the article, but interesting nonetheless.
While I doubt that this was the intent of the programmers responsible, it doesn't change the fact that people are being discriminated against because of their skin color.