Sweet! It's good to see an Edmonton based startup get some traction.
HN user
nerdnorth
Biggest takeway for me: look at the effect unit price has on revenue
Just doing a quick analysis of the first two: http://d.pr/i/hhne
Having higher price-points dramatically increases total earnings.
Is there something similar to this in the USA?
Managing a company is a lot different than starting a company. I think that's what Cohen is getting to here: he was good at growing the company in the beginning, but managing a company of 80 people is a completely different job description.
Such a humbling post. There's not many people giving this advice: "So you want to create an app that helps a customer? Why not work for that customer at minimum wage first?"
What are some examples of companies that have succeeded without taking this approach?
Also: examples of great products that people are struggling to market effectively?
Do you think it's more important to build products for the end user, or (especially in a B2B situation) the people that are paying for it?
That article is full of gold:
2012 - Operating Expenses: $25 million, Revenue $14 million (that's an $11 million loss on paper)
For 2013, they're saying they'll need to hit 4x revenue growth in order to hit profitability?
Does that mean 4x the ads for their (fickle) userbase?