I pay for a vpn service and whenever I'm on it google makes me go through a ton of captchas before I can search. The first time it happened I assumed I must've kept getting one wrong, it made me go through 10 or so. The next time I just quit after 5 and started using bing.
I suppose it's been the policy of a lot of big tech companies for a while, but it's just cheaper for them to lose x percent of users than it is to allow y percent of bots.