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neetha

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Founder/CEO - EatKind (eatkind.co)

For feedback, questions, enquires related to Eatkind, write to: hello@eatkind.co

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These aren't referral links. They are a curated list of products that are available in each of our supported countries - USA, UK, India. We tried to get coverage across all categories of non-vegan ingredients as much as possible. Don't plan on ever doing affiliate links.

Being a long-term vegan this may seem easy but most people don't know of most plant-based options available to them and how easily they can make a recipe vegan. So that's the purpose - to show that to them. What is also needed is user reviews and feedback on how the products work in different recipes, so that they can make the right choice.

If you already have a recipe in mind (eg: https://www.errenskitchen.com/homemade-dark-chocolate-puddin...) and want to veganize it, you can:

1. Install the chrome extension and visit the recipe website. This will show you the recommendations against each ingredient on the recipe site itself - In the ingredients section of the recipe, it will highlight the non-vegan ingredients. Or on click on the EatKind icon on the toolbar. See short video here: https://youtu.be/bAXdUqqlSvc

(OR)

2. Copy recipe URL and paste in the search box in eatkind.co - this will show you all the ingredients that aren't vegan, along with alternatives - https://eatkind.co/?q=https:%2F%2Fwww.errenskitchen.com%2Fho...

To veganize a dish (eg: "bangers and mash") - you can type in the dish name in the search box and get recommendations for recipes you can veganize. - https://eatkind.co/?q=bangers%20and%20mash

Interesting view point. But by that logic - you shouldn't use contraceptives if you're against having babies. Or kill people on video games if you're against murder. It's not like vegans imagine killing animals while eating fake meat. They are just taking care of their taste buds. In fact nobody thinks of animals when they eat. If people did, more people would eat less meat. And that's why all meat should look exactly like the animals they come from. And not random shapes that they are made into.

Vegan replacements work slightly differently. I think tips on how to substitute from brands and chefs are what's important to build trust in using these alternatives in recipes. We are working on introducing chef tips, will also try including tips from brands themselves.

Haha!

I would have bought "Veganize.It" if it was available. EatKind.co is short and easy to remember. Which was important to me. Also, anyone who has decided to cut down or eliminate meat and dairy would do it some kind reason. They are my target market. Negative trollers won't really use this anyway.

It's not just meat that is animal-derived. There's egg, milk, cheese, whipped cream, cream cheese. And without using substitutes/alternatives cooking a truly vegan meal becomes a challenge. Even for vegetarian dishes like cupcakes, veg pizza or veg pasta cannot be made without the animal-derived ingredients. Even the McDonalds spicy paneer burgers use paneer, mayo, butter.

I am from India. And most people here can't have meals without ghee, or tea/coffee without milk.

Thank you for your feedback!

We do plan on introducing chef tips and user-generated reviews of veganized recipes.

Currently the substitutes aren't specific to cooking style or type of food. It's tricky but not impossible. And we are on it!

Brand recommendations are important too. But maybe with user feedback and applicability. Most transitioning vegans don't know which cheese melts and which milk works best with coffee. And I think that's how our recommendations should evolve.

Thank you! This was the whole concept behind EatKind. To get people to easily switch a plant-based diet without having to change what they eat on a daily basis. This is especially difficulty when usually it's one person in a household that decides to eat vegan and the rest of the family isn't ready to make a shift in their meals.

1. All the products are created, and not searched on the internet. 2. We don't do affiliate links. It just does a simple Google search today. To monetise in the future - we'll either provide cart integration with vegan speciality stores or build our marketplace. But that's in the future. 3. The AI is behind understanding the ingredients, the relationships between them and the alternatives (which may not seem too obvious or evident). And also in evolving the recommendations based on user feedback (in the future). 4. You can use EatKind without the extension - eatkind.co 5. I'll take your point and feedback on not actually converting the recipes. We'll soon provide instructions/chef tips on substituting, along with the products that can be used.

Although this does seem like product promotion, we don't provide affiliate links (just takes you to Google). We don't at this point make money off product purchases.

Having said that - I also don't like this perception of the product. We will be adding more natural substitutes such as jackfruit or mushroom, so you're not driven away by what may seem too promotional.

Thank you for the feedback!

What would be great for us to do is to create a feed of recipes (both vegan and non-vegan recipes) that need minimal (may be just cream or milk) to no replacements. This way people could discover a variety of recipes from across the globe than to be confined to a few recipe blogs.

Hello,

I'm the Founder & CEO at EatKind. This is my first post on HN, and I'm looking for feedback on our latest Chrome extension.

We launched EatKind – https://eatkind.co around 6 months back to help anyone eat less meat, eggs and dairy. EatKind can veganize ANY recipe, dish or ingredient by providing plant-based alternatives to use in place of animal-derived ingredients.

And we just launched this Chrome extension to make it all the more easier for users to veganize a meal. All you have to do is install the extension, and visit any recipe site!

EatKind works in the US, UK and India today. We are looking to add support to more countries soon.

Some of our upcoming features are: being able to favourite your recipes, create a shopping list, integration with online vegan stores.

If you're looking to cut down your meat or dairy consumption or transitioning to a plant-based diet - we would love to hear from you.