Papermine isn't for brochures, only, though. You can create pretty much whatever you want with it.
For instance (and this was actually a problem I had after I got married), wedding albums to send to family and friends via email. I actually think photographers could use this a lot in general.
It's just a nicer format than a PDF (10 times nicer on a tablet, I'd say), and more interactive.
Compared to similar products, Papermine actually lets you create the content, and it's not merely an aggregator.
Compared to other platforms we're more about the user using a editor to create the content himself, rather than doing that automatically (like—for instance—Paperly). There is an import tool, but normally you'd want to use Papermine as a content creation tool, rather than an aggregator.
As for CMS integrations, right now we're focusing on getting the basics right. However, we do want to make it easy to create great publications: if integrating with any CMSes people use will help with that, we will certainly do it :-)
I'm Italian, my wife's American, I told her that I wanted to use 'less' so that I could do things like "95% less this, 95% less that", while "fewer" would limit my choice in that regard.
She said it's fine.
Does it sound really bad/that I don't know it should be "fewer" I guess..?
I'm in Italy, and it wasn't just family and work, but all kind of random people... People don't like to use email, here, so they call you for anything (like your bank, landlord, whatever).
Also, then don't trust email: the thing that annoyed me the most was that the rare times they chose email, they would also call me to let me know they had sent me an email, to make sure I'd read it...
Yep, actually at the beginning I thought I'd do that. They call it "virtual office" here, there are reps pretending to be your secretary, who pick up and then send you an email with the transcript.
Then, email worked so surprisingly well that I just dropped the idea.
If they called me to see if I knew their password and I didn't help them they'd feel stuck, now they just go in their inbox, find it themselves, and go on with their lives without emailing me, which ultimately doesn't piss them off.
Before, I just couldn't handle the amount of calls and sometimes I just wouldn't even call back if I thought it wasn't important, then people would have to call me back to finally try to solve their problem. Now, I always reply to my email, so in this case, too it's better for them.