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msuster

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I am a 2x entrepreneur who has gone to the Dark Side of VC. I started my first company in 1999 and was headquartered in London. I left this company in 2005 and sold it to a publicly traded French services company. I founded my second company in Palo Alto in 2005 and sold this company to Salesforce.com where I became VP Product Management. This company now forms what is known as Salesforce Content. I joined GRP Partners in 2007 as a General Partner. I focus on early-stage technology companies – usually looking at Series A investments.

To follow me on Twitter: www.twitter.com/msuster

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This is mark (the author).

I totally get why i would be seen as biased. I have given this advice hundreds of times in small sessions verbally and I REALLY have no interest in driving my point of view for me. I do 2 deals a year. It barely matters to me personally.

Do me a favor. Ask around to experienced entrepreneurs who have done 3-5 companies and stretching back to at least the mid to late 90s. I promise you you'll hear similar views to mine. Also, ask some very smart lawyers for a balanced view. I think you'll mostly hear the same.

re: gate keeper protecting the establishment. I know you don't know me but truthfully it is nothing of the sort. I think in simple life lessons. When you matter more to a small set of people they have more interest in helping you in tough times. If you never make mistakes or struggle then the argument of not having strong leads makes sense. It's just that this is the edge case.

Good luck.

"massive boondoggle" because you were there and know what my business there was? I was there meeting tech professionals, VCs, government officials and investors in VC funds.

I went to China to meet with tech firms, VCs and government officials. And to learn about the funding environment for Chinese firms investing in VCs. I know that Dave also met with LPs (who invest in in VC funds). But thanks for making the blind assumption about my trip and motives. Appreciate it.

I read your response, David. Frankly, I think you do many entrepreneurs an injustice in assuming that I'm talking about VC funded entrepreneurs only. At my talk at University of Chicago I repeated advice I give every time I speak "90+% of you should never raise VC. It's not right for you. Better that you raise smaller amounts of money and keep control of your business."

And many small startups have a much worse cash situation than those fueled by VC but your post fails to consider that. Many of them have loans, sibling / parent money and the like. It's actually much harder on them.

Or how about physical or retail businesses? I know many non-tech entrepreneurs who have gone through personal bankruptcy due to this. Including my own parents. Which led them to get divorced.

Bitch, you don't know me. Don't assume you do.

I didn't miss that point. I agree with what you say. But - there are very few companies that could pull this off so my post was to point this out to people.

It may be obvious to you but all the chatter this week has been about getting big rounds of VC before M&A. My thesis was that this will backfire for 99% of companies. In Instagram's case it worked like a charm. Precisely because they were so valuable to Facebook.

So, yes, I think Instagram "pulled an Instragram" if I could be so recursive.

that is EXACTLY what happened in the situation I described. We hadn't yet signed the term sheet. So I told the CEO that I would understand if he went with the other firm. But that I personally couldn't be involved with the deal for reasons I described. Until a CEO has signed the term sheet (or gives you an email saying they will) I assume they are still negotiating with others.

My term sheet wasn't signed so I would have understood if the entrepreneur chose the other partner.

In the case of the new vc / old vc example that wasn't me ... yes, there was a 'no shop' clause. but ...

1. those are mostly unenforceable (is a vc going to sue an entrepreneur over no shop? not likely) 2. if the team really wants to get around it they can just run out the clock. most no shops are 45-60 days.

In the end, a term sheet is really just an expression of honor and reputation.

Fair comment. I could see why it might come across that way.

The impression I meant to leave was that I risked losing out on the deal all together because the CEO could have simply done the deal with the other investor.

I would rather that have happened than to screw over the VC who convinced me to look at the deal in the first place.

Ok. Fair enough. Thanks for expanding. FWIW, in the busy execs hate lunches post - I was really just trying to offer honest advice to young entrepreneurs. I do lunches all the time. But I also get requests from random people I don't know to do lunch or dinner. I thought it was worth educating some of these younger people about what common-sense etiquette is. I know you think it's obvious - but based on my sample data it isn't always.

And why is that, Michael? Which bits did you find objectionable? What would you prefer to hear? People negotiate. We can pretend they don't, but they do. For business people it's important to understand that.

But I'm all ears if you think I missed something.

In 20 years of giving & receiving presentations I can tell you that this is actually the second most important advice I can give: if you can avoid handouts do so. (the most important is the importance of "the narrative" which I'm going to write about in the next week or two on http://www.bothsid.es).

It is your job to control the tempo & information in the meeting and handouts destroy that. I do sometimes give them after the meeting.

If you're not doing an overhead projector presentation then I agree that you need to give handouts. If a projector - there's no feedback that the other person could give you with paper in front of them that they couldn't with a handout unless it's detailed financial or other information (you could hand this out as you get to that place in the presentation).

I spent 8 years in the trenches. If you want to argue with my position I'm open to a discussion. But merely saying people who don't agree with you are "primadonnas" is a bit superficial.

re: "I'll risk a 50/50 gridlock in decision making over having someone tell me what to do everyday at "my" company any day."

why not just make sure that you're the majority owner of your next company.

I can see the resentment this situation is causing you. But it might possibly be because the CEO isn't pulling his or her weight. If they were pulling CEO weight you might - perhaps - feel differently.

I accept that this is possible.

If I were Twitter in this case then at worst I would issue a public statement of why they don't support UberTwitter's moves and I would encourage users to migrate over 72 hours if they saw fit.

Then at least the user community would be more on Twitter's side. What they did today is block us from using their product on our mobile devices. I'm not sure that's sound policy.

empowerment of people to socially engage & communicate is the basis on which all democracy is built. That is what is beautiful about Twitter.

Shutting down competition or dissension is decidedly undemocratic.

I'm not sure which bit was misinformed. If I learn that some bit was I will correct it.

My premise holds: - issue a public warning to UberMedia & its users and allow 72 hours - if not resolved take action then - don't issue an advertisement for your mobile product the exact same day you block a large mobile client. It is in poor taste and this is evidenced by the majority of the Tweetstream that trashed Twitter on this issue

I'm all for fair & hard competition. But if I were an investor this is what I would have counseled. And if Twitter or its investors know something I don't (which I concede is possible) I would suggest that they have a marketing offensive to make more information available.

ha! awesome!

re: Twitter - it's not that it "replaces" email. I just find that when I land on a plane and reach for my blackberry and have a choice between email or Twitter I find myself doing the latter.

I get way too much email. I read it all. But it's hard to process it all. Writing back, deciding whether to accept meetings, giving answers to questions, etc. is so time consuming and people are rarely brief.

On Twitter I get to meet new people, interact with friends, have debates, discover information, send private (and short) DMs. Well, on most days I do. Yesterday, my service was cut off because I use a product that Twitter doesn't endorse. That's what prompted my post.

You're totally right that Twitter "has a right to enforce their trademarks to reel in other people trying to make money off of their product."

That isn't in question.

My argument: - today they affected millions of users - they should have first issued a public statement to major media outlets that service would be cut unless UberMedia fixed problems in 72 hours. Users would then have a chance to migrate if they wanted - I also think it's bad policy to cut off 3rd-party developers. Even mildly competitive ones. My view: let the ecosystem innovate on their dime. Then you either buy them or tax them.

My reaction today was as a user of UberTwitter who felt caught in the crossfire. And as such it felt like Goliath attacking David.

I didn't say I don't use email. I just use it much less than previously. It's funny but the opposite is also true. The fact that people can write really long, verbose emails can be as much of a productivity drain as anything else inside of companies.

It's why I'm a big proponent of these guys http://three.sentenc.es/