mranauro

Just posted on Quora about a similar topic.

Here's what we did to launch Meeps:

http://blog.meeps.com/post/4588034501/bb

Got quite a lot of buzz and traction because it was something unique that tied into our core concept.

Couldn't help myself. America. Freedom. Etc.

We've been using EngineYard for 8 months and have been very impressed. They're built on top of AWS.