CloudFlare's CEO says that free SSL will use SNI with ipv4 [1] and possibly non-SNI with ipv6 [2]. A CloudFlare engineer has discussed splitting the SSL handshake between servers so their many edge nodes don't need to keep customer secret keys in memory [3]. However, this sounds slightly different than the lazy loading behavior in the blog post.
[1] https://news.ycombinator.com/item?id=7910849
[2] https://twitter.com/eastdakota/status/478369486643658754
[3] http://www.slideshare.net/cloudflare/running-secure-server-s...