that is insanely complicated, dude. i'd award you points for drawing attention to how complicated the current stack is for deploying something that should be relatively simple.
Rushkoff kicks butt, but his book can come off a little geeky and at times incendiary. In short, you'd kind of say: "hey, just back off and half of the things he is saying aren't issues," and yet most of the population is engaged and actively struggling with what he's talking about, despite how silly it might be.