You get your first 100 users already so I think you went through the hardest part. Unless it is all friends, you can analyze those first few users and see common characteristics such as age, gender, location, interests, etc. These first users are your micro-micro universe and you want to get to know them. Once you found those common traits, you can go out and look for those very similar potential customers and reach out to them. How? It depends on your product and service. You can try paid ads via Facebook/Twitter/Instagram/etc, you can try influencers to feature your product, reach out to bloggers in your field, talk to people face to face, etc. etc. You have to find what works for you and your app. Make sure that you analyze everything you try. Some things might not work out totally as you expected, but might give you some good lessons how to try next time. I suggest you check out this list: http://blog.linkody.com/seo/growth-hacks-list
mayermail1977
UX guy, designer, illustrator, icon creator, cofounder
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