50% of U.S. vinyl buyers don't own a record player 7 months ago
I was in this demographic for a log time. I wanted to support small artists in ways past just going to their shows. This seemed like a nice way to do that (not a big shirt guy for bands). It also helps that you are not only getting music but a large(ish) art piece as well with the vinyl covers. It also feels good to physically have and own something. I recently bought a Portable CD player as well. I think a lot of the Gen Z folks I talk to are starting to (if just wishfully) drift back towards physicality in some ways.